y/projectY/Project

As we break into the new year, 2017 beckons with a fresh, blank canvas for those looking to leave their mark on the fashion industry. We’ve made it our business to pin-point the hottest of the hot so you can be ahead of the game in the style stakes. Regardless of whether you fall for the cool, clean lines proffered by Y/Project’s SS17 collection or the pared-back elegance of Georgia Alice, you’re sure to be ahead of the curve…

1. Y/Project

Behind this Parisian brand is Creative Director, Glenn Martens. Since Martens’ arrival in 2013 at the brand the designer has created collections that effortlessly fuse together men’s and women’s pieces. His latest SS17 line showcases everything from button-up jeans with suspenders worthy of Rihanna to innovative hemlines and effortless silhouettes.

Y/PROJECT full look / @thenativefox / #thenativefox #yproject

A photo posted by Y/PROJECT (@yproject_official) on

2. Georgia Alice

We’re already crushing on the Georgia Alice girl: who, as the brand says, ‘shirks dress codes, upends expectations and holds a keen sense of joy in everything she does.’ We see her as an effortlessly cool girl, who can curate an outfit from fourteen paces and always look good. The label was launched four years ago by founder, designer and the original Georgia Alice girl, Georgia Currie. You won’t be able to beat the contemporary vibes that cling to her creations, where a slightly-bohemian elegance meets something more urban.

Crystal One Shoulder Dress worn by our favourite @majawyh available online now x

A photo posted by GEORGIA ALICE (@georgiaaliceofficial) on

3. Petar Petrov

If you’ve been searching for a brand that offers a different dynamic when it comes to womenswear and tailoring, then Petar Petrov is it. Prepare to lust after everything from the designer’s beautifully cut suits to his metallic aviator jacket and long line of contemporary silhouettes. His handbag collection will also have you reaching for the credit card…

4. Kim Mee Hye

If 2016’s jewellery collection is feeling a little stale, instantly revive it with the work of Kim Mee Hye. Handcrafted in the finest ateliers in Belgium, it’s hard not to fall for the designer’s contemporary geometric creations with hidden mechanisms (they are more than what they at first seem). Using only the most exquisite materials, including gold and diamonds, Kim Mee Hye’s work is art that must be treasured for seasons to come…

#earring#FOYERCOLLECTION #kimmeehye#PARIS #PRESENTATION#SUPER MODEL#MUSE #steffyargelich @steffyargelich

A photo posted by KMH Antwerp (@kimmeehye) on

5. Cats Brothers

If you’re looking to add to your already coveted haul of Kenzo and Ermanno Scervino jumpers, then turn to ready-to-wear luxury knitwear/street-wear brand, Cats Brothers. Breathing a playful spirit throughout the collections, this is a label that boasts intriguing textures, on-point embellishment, unique hand-crafted finishes and must-have slogan prints. You’ll be clicking ‘Add to bag’ before you know it.

6. Brother Vellies

Founded by Aurora James, Brother Vellies was created “with the goal of introducing the rest of the world to her favourite traditional African footwear, while also creating and sustaining artisanal jobs within Africa.” With everything from the brand’s dreamily soft, thigh-high pink Florence boots to glam sandals and mules available – all handmade in South Africa, Kenya and Morocco – no shoe-addict this 2017 should be without something from Brother Vellies…

Season of L?VE ••• ? Ziki and Mical in #FlorenceBoots

A photo posted by Brother Vellies (@brothervellies) on

7. Beaufille

WARNING: Beaufille’s innovative silhouettes and sophisticated style, not to mention their fine jewellery line, will seduce instantly. The Canadian ready-to-wear and accessory line, Beaufille was founded by sisters, Chloé and Parris Gordon. The label offers everything the modern 2017 woman could ask for in the form of over-sized silhouettes, intriguing texture play and unusual cut out detailing. This is easy, contemporary elegance at its best.

8. Manu Atelier

The new bag label on the block? Manu Atelier. The label is created by co-founders, Beste and Merve Manastir (read our interview here). They are also the daughters of one of the oldest handcraftsman and leather goods manufacturers in Istanbul, Turkey. One of their key styles, the Pristine (be it the mini or the micro) will work effortlessly with everything currently inhabiting your wardrobe – whatever the season, whatever the year.

CameoRose&Watergreen #Micro #theleatherstrap

A photo posted by Manu Atelier (@manu_atelier) on

9. By Far

Bulgarian shoe brand By Far is founded by the long time friends/family Valentina, Sabina and Denitsa. Designing for women like them, the brand offers beautiful handmade high-quality shoes in classic styles that fuse together both gloriously modern and vintage vibes. If you’re a shoe maven, prepare to be seduced by their ruffled sandals (so bohemian), lace-up booties (so ladylike) and a pair of block heels named: ‘Lady of the Evening in Gold’ that you’ll just have to have.

10. Andrea Jiapei Li

Searching for that new clean aesthetic with an urban twist? Andrea Jiapei Li has it. Focusing on creating new inspiring silhouettes with creative fabric techniques, there’s something very cool about this designer’s work. Dynamic in approach, and urban with its sports luxe twist, it’s these elements that make Andrea Jiapei Li’s collections fresh to even the most experienced eye.

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