You’d be hard-pressed to find a nation of better-dressed females. One visit to Stockholm and you’ll be pining for a monochrome wardrobe and middle-parted plaits. If you can’t admire them on location, admire them here.

Name: Bea Hansson Insta: @BeaHansson

Swedish blogger Bea Hansson nails the 90s kid look. Go to her for the best ways to rock laid-back sportswear and oversized menswear. And please appreciate her collection of shoes. Stay up to date with her contributions at

Name: Mabel McVey Insta: @MabelMcVey

The Stockholm-born singer and daughter of British singer Neneh Cherry, Mabel, does sporty chic like Gwen Stefani and Lisa Left Eye. We’re envious of how well she rocks dungarees and want her selection of chokers. The tunes are just as good.

Name: Louise Amelie Whitehouse Insta: @LouiseAmelie

Louise nails that clean, wholesome look Swedes do so well one outfit at a time. Colour is rare on Louise’s feed with a strict white, grey, and muted green palette throughout.

Name: Elizabeth & Victoria Lejonhjerta Insta: @Lejonhjerta

Named by Vogue as two of the most stylish women in the world, few have made more of an enviable pair since Annie and Hallie Parker from the Parent Trap. With a relaxed style of high-waisted denim, structured leather jackets and swimwear, it’s also their beautiful waist-length locks which have people obsessed.

Name: Tilda Lindstam Insta: @TildaLindstam

Queen of captions, model Tilda Lindstam’s Instagram is a collection of witty self-deprecating comments that poke fun at the inherent vanity of the fashion industry. Two of our favourites – Tilda standing in front of two seals in a zoo: “I can be your Heidi Klum @SEAL,” and Tilda standing over a waterfall in Calvin Klein undies with a man’s face beneath her: “heavy flow #mycalvins #Livestream.”

Name: Frida Vega  Insta: @FridaVega

Founder of her own start up magazine ‘Paper light mag’ Frida Vega Salomonsson has an edgier Swedish style that we’re into. A structured monochrome feed with endless portraits of her swedish pals makes it easy to see why Swedes have monopolised cool.

Name: Columbine Smille Insta: @Columbine Smille

Big time stylist from Stockholm and fashion director at Styleby Magazine, this is one Swede who’s not afraid of a bit of colour in her feed. A diverse selection of images, follow for editorial inspiration.


Name: Elin Klin Insta: @ElinKling

If you’re not following Elin yet, we doubt you’re even into Swedish style. Once blogger extraordinaire, she closed her blog to focus on other projects including her sportswear line of luxury basics Totême (based in NYC). Don’t worry though, there’s enough outfit inspiration on her insta to keep you going for a lifetime.

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