How to Shop Smarter in NYC

Mon, 11 May 2015
new york shoppingPhoto by Alyssa Smith

Shopping in New York is more than just a means to an end. It’s a lifestyle, a mind-set and to some it’s even a sport. Navigating the city’s streets, however, can be daunting. New Yorkers might be well-versed in sifting through vintage bins and high-street favourites but without some of that precious insider knowledge, you’re likely to end up cowering in a corner of Saks Fifth Avenue.

Luckily, there is help at hand. Luxury travel company Hayes and Jarvis have created the Shop NYC app that generates personalised shopping routes according to your location. Choose from a range of retail categories (American classics, beauty products, classic department stores and vintage spots) and ensure you don’t miss out on unique pop-ups, inventive concept stores and quirky one-offs.

Here at SUTCASE, we’ve turned to two of our NYC style icons to guide us through the streets. Channelling the preppy style of Sex and the City’s Charlotte with the haute-hippie panache of Jessa from Girls, we’ve curated a Hayes and Jarvis vintage shopping trail with a few American classics thrown in for good measure.

NIKETOWN 6 E 57th Street, +1 212 281 6453

Five floors of Nike apparel dedicated to the athlete in you. Aside from buying trainers, golf shoes and stylish leather wear, you can design your own trainers on the fifth floor at the Nikeid studio, or sign up for the Nike Plus training club.

WHAT GOES AROUND COMES AROUND 351 West Broadway, +1 212 343 1225

Everything from Chanel handbags to Hermes scarf rings and heritage Levi denims can be found in this upmarket SoHo vintage store. Make an appointment-only booking to see the basement archive that is usually reserved for VIP clients.

BOWNE PRINT SHOPS 209-211 Water Street, +1 646 315 4478 Founded in 1755, Bowne & Co. Stationers and Bowne Printers are a division of the South Sea Seaport Museum. The Bowen Print Shops use historic 19th century letterpresses and printing presses from the museum’s collection to generate unique merchandise, including everything from custom-made wedding invitations to birth announcements with personal letterheads.

BEACON’S CLOSET 74 Guernsey, Greenpoint, +1 718 486 0816

Recently relocated from Williamsburg to Greenpoint, this is a sprawling cornucopia of clothing for men and women, cleverly coded into pools of different colour or texture. Reasonably priced, too.

RALPH LAUREN WOMEN’S & HOME 888 Madison Avenue, +1 212 434 8000

The sumptuously appointed women’s flagship store underwent extensive renovation in 2010 and boasts the label’s premium lines and runway collections, as well as accessories, watches, jewellery, footwear and home offerings. Visit the equally lavish men’s store across the street at 867 Madison.

ARMACORD VINTAGE FASHION 252 Lafayette Street, +1 212 431 4161

One of New York’s premier vintage stores, goods at this SoHo gem are handpicked by the Italian owners who find timeless pieces from brands like Chanel, Gucci, YSL and Prada. An appointment at the archive showroom with 50,000 pieces is a must.

CALVIN KLEIN COLLECTION 654 Madison Ave, +1 212-292-9000

Long after the designer stepped down from his namesake brand, the women’s and men’s collections (now headed by Francisco Costa and Italo Zucchelli, respectively) continue to evoke sophisticated minimalism at its best, always pushing the boundaries but never losing their beauty. This flagship outpost also sells much of the striking home and furnishings collection.

Available as a free download in the Apple Store, the Shop NYC app features the 100 best stores, handpicked and curated by city-based retail experts. Click here to download it.

This article was written in collaboration with Hayes & Jarvis. 

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