Everything innocent seems to do has a touch of magical; and no more so than their recent campaign with Lily Cole. We love a fashion collaboration, especially when it involves our favourite models and healthy drinks. Here’s the lowdown:
Little hats go big for The Big Knit
To celebrate 10 years of the Big Knit, smoothie maker innocent has teamed up with Lily Cole and The North Circular to design a collection of life-size bobble hats inspired by the hats that appear on innocent smoothie bottles every November.
Hand-knitted in the UK by grannies (just like many of the mini Big Knit hats), the full-size hats with their dip dyed shades of cool grey and electric blue are perfect for this winter and are topped with a jaunty bobble to complete the pulled back, slouchy style. The profits from sales will go to Age UK to help older people stay warm this winter. The hats, made from 100% British wool, each feature the identity and way to contact the granny who knitted it and will be available to buy from www.thenorthcircular.com from November for £85.
As many as 25,000 older people struggle needlessly because of the cold every winter. That’s why ten years ago we had an idea. We asked people to knit us little woolly hats which we popped on our smoothie bottles, and for each one sold we donated money to help out. A decade on from its launch in 2003, we’ve knitted 4 million hats and raised a whopping £1.3 million for Age UK.
Inspired by the knitting skills of their grandmothers, Lily Cole and Katherine Poulton established The North Circular in 2009. Their mission was to produce beautiful and fashionable knitwear that was created exclusively by a local army of ‘’granny’’ artisans, with each piece attributed to the individual knitter. All yarns are 100% natural wool from British Sheep.
This year’s Big Knit takes place from 6th-29th November. Big Knit smoothies can be found in retailers across the land, and for every bottle sold, 25p will go to Age UK.
More info at www.thebigknit.co.uk
Words by Angelica Malin, @jellymalin
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