The news we’ve all been waiting for… Ethical fashion brand Reformation – which we’ve been lusting after from the wrong side of the pond for what feels like forever – is finally coming to London. Well, sort of.

A brand which counts Alexa Chung, Karlie Kloss and every other It Girl you can name among its fans, Reformation has been a mainstay in our New York city guide from the start. Making eco-friendly clothes which look as good on as they are for the planet, Yael Aflalo and co’s creations are almost reason enough to book a flight across the Atlantic.

Fortunately, from the 7 November, you won’t have to. The Ref girls are bringing their ‘not a proper shop shop’ to Covent Garden. It’s not a proper shop because you can’t technically buy the clothes in store, but you will be able to try them on – and if you find something you like you can order it free of charge straight to your door from the in-store touch screens. Should you change your mind once it arrives, there are free returns in store too. If it all sounds a bit too good to be true, there is a downside – the pop up is only open until mid-December. After that you’ll just have to go to New York to get your fix. See you there.

The Reformation pop-up showroom is open from the 7 November until mid-December at at 61-63 Monmouth Street, London WC2H 9EP

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