Seven London Fashion Instagrammers You Need to Follow

If your invitation to London Fashion Week got lost in the post, discover the capital’s design talent and marvel at fast-fashion deviance through the lens of some of our favourite London Instagrammers.

1. Lucy Williams

Always just that little bit undone, west Londoner Lucy Williams’ style is casual while still being high fashion. There’s luxe to her look, whether she’s wearing a slip dress and checked jacket or a cosy knit paired with a fishnet bag. Despite apparent effortlessness, rest assured her nonchalant look is expertly assembled – completed by a perfectly executed messy bun.

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2. Sandra Hagelstam

This Finnish-born, London-based design graduate has an impeccable eye. Hagelstam’s feed is carefully curated, showcasing a mutable style that takes you from insouciantly casual to top-level glamour in one scroll. Whether sporting Jacquemus or Zara, Hagelstam’s mix of high and low is commendable. A shoe enthusiast, her posts have editorial flare, veering away from the conventionally pretty and safe in favour of a more innovative guise.

3. Camille Charrière

Charrière’s irreverence to fashion and blogging is utterly refreshing. The half-French, half-English blogger is known for her sharp take on dressing, collaborating with brands including Chloé and Mango. She launched her blog in 2010; Camille Over the Rainbow is a beautiful blend of romanticism and nostalgia. A regular fixture on the fashion-week circuit, Charrière is also the co-writer and co-presenter of the Fashion No Filter podcast – a behind-the-scenes look at how the industry operates.

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4. Lisa Aiken

As Fashion Director at Net-A-Porter, there is a lightheartedness and functionality to Aiken’s wardrobe. A fan of the trench – and oversized coats in general – Aiken’s recently launched website, Two, is a wonderful reflection of her personal style. Playful with proportions, her outfits mix chunky knits, tailored suits, chemises and statement sleeves, inspiring a workable wardrobe for day through to night.

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5. Susie Bubble

Maximalist dressing and mismatched clothing, Susie Lau’s style is loud, cheerful and uplifting. Donning jarring colour combinations and extravert prints, there isn’t a silhouette that Lau hasn’t tried. British-born Chinese by way of Hong Kong, Lau is one of the fashion blogosphere’s great educators and a staunch supporter of young homegrown designers such as Molly Goddard, Simone Rocha and Hannah Weiland of Shrimps. Her witty interpretations of fashion trends are pure folly.

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6. Shini Park

Visual artist Shini Park was born in Seoul, raised in Warsaw and is now based in London. A digital storyteller, the Central Saint Martin’s graduate prefers spending her time behind the camera to produce images that entice and challenge the viewer. Creating video content for the likes of Bottega Veneta and Louis Vuitton x Koons, there is an off-kilter approach to Park’s creatives. With her utilitarian style, she’s fashioned a world everyone wants a piece of.

7. Freddie Harrel

Paris-born Freddie Harrel is a self-professed Londoner with an effusive style code, describing herself as “a burrito” – a million things wrapped into one. A fan of almost everything from androgynous dressing to psychedelic pairings, Harrel mixes bold prints with velvet trouser-suits and always tops it off with a sparkler of a smile.


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