Going on holiday this year? Silly question. At just a hint of sunshine we’re dizzy with summer dreams. But that also means the dreaded bikini shop. Luckily for you, we’ve bitten the bullet and picked out the swimwear designers and styles to wear on the beach in 2017. All you need to do is escape changing room hell by ordering online and try to avoid weird tan lines. Then get back to holiday planning with us.

Pale Swimwear

We were pretty pleased when high-waisted bikini bottoms become a thing – and you’ll be equally pleased to know they’ll be (holding your stomach) in for summer 2017 too. Barcelona brand Pale Swimwear has several chic options to ensure you’re channelling gorgeous rather than granny, with all pieces designed and made in the city using locally sourced materials.


The décolletage is being flip-reversed with backs taking centre stage this year, as seen at U-R-SO. Playful, young and hip, this Kiev-based swimwear and lingerie brand is one for in-the-know beach belles. Co-founded by Lana Barabanova and four friends, they use high-quality Italian fabrics to create minimal designs in on-trend colours – just look at that baby blue metallic hue.


Having said it’s all about the back, plunging necklines are still killer and you can’t go wrong with an effortless one-piece from US swimwear brand MANTA. Not only do they make beautiful beachwear (their inspiration is the sea at night) founder Jeaneane Marie is committed to the sustainable fashion cause, ensuring an ethical supply chain from start to finish and products that are made to last.


Contemporary and functional, this Venice-based label launched in spring 2017 with “intelligent urban women” in mind, nailing six key styles in bold colours such as navy blue, tomato red and deep jade. The name “Lido” references a Venetian island known for being one of Europe’s first sea-bathing facilities which dates back to the 18th century – timelessly cool.


While we tend to save jewels for special occasions, Latvian swimwear and lingerie brand Collãr are draping necklaces over neoprene – and we kinda like it. The label is also known for its flirty image, aiming to bring back “covert and concealed intimacy” and the latest collection is an explosion of pink and dark magenta. Striving to retain fashion as an art form through unconventional showcases of their collections through performance and film (using models with a range of body types) these guys have a story to tell – and we’re listening.

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