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At Avenue 32 they don’t do casual. Founder Roberta Benteler believes that fashion should be fresh, new and distinctive – so don’t plan on finding a plain T-shirt and pair of jeans on her site. Instead, Avenue 32 is a platform for purchasing those timeless, inimitable pieces that will remain a part of your collection as trends come and go. This different mindset has set her brand a part from the hundreds of other online retailers across the globe.
While she didn’t start out in fashion right away – she has a master’s degree in finance – an internship at a friend’s fashion company led Roberta to create Avenue 32 in 2011. Since then, it’s evolved into an online retailer with a carefully curated selection of new, up-and-coming designers who create pieces that you won’t find just anywhere. Along with interesting designs, Avenue 32 offers an online magazine to enrich shoppers’ fashion knowledge while discovering new brands.
When it comes to her own wardrobe, Roberta has a remarkable assortment of pieces from smaller designers like Macgraw, as well as bigger houses like Céline and Saint Laurent. Her style is a careful mix of standout pieces and classic staples that range from romantic, flowy dresses to vintage high-waisted jeans. She has a range of shoes lining the shelves of her closet that would make any fashion connoisseur envious.
With her creative perspective on fashion and impeccable sense of style, of course we wanted her opinion on the who, what and where of the top four fashion weeks starting this month. Where to eat, drink and dances and who to follow, here are Roberta’s top Fashion Week picks…
Who: the go-to-girls to follow in each city
What: the best shows and the designers in each city
New York: Rodarte
Milan: Marco de Vincenzo
Where: the places you must go in each city
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