At Avenue 32 they don’t do casual. Founder Roberta Benteler believes that fashion should be fresh, new and distinctive – so don’t plan on finding a plain T-shirt and pair of jeans on her site. Instead, Avenue 32 is a platform for purchasing those timeless, inimitable pieces that will remain a part of your collection as trends come and go. This different mindset has set her brand a part from the hundreds of other online retailers across the globe.

While she didn’t start out in fashion right away – she has a master’s degree in finance – an internship at a friend’s fashion company led Roberta to create Avenue 32 in 2011. Since then, it’s evolved into an online retailer with a carefully curated selection of new, up-and-coming designers who create pieces that you won’t find just anywhere. Along with interesting designs, Avenue 32 offers an online magazine to enrich shoppers’ fashion knowledge while discovering new brands.

When it comes to her own wardrobe, Roberta has a remarkable assortment of pieces from smaller designers like Macgraw, as well as bigger houses like Céline and Saint Laurent. Her style is a careful mix of standout pieces and classic staples that range from romantic, flowy dresses to vintage high-waisted jeans. She has a range of shoes lining the shelves of her closet that would make any fashion connoisseur envious.

With her creative perspective on fashion and impeccable sense of style, of course we wanted her opinion on the who, what and where of the top four fashion weeks starting this month. Where to eat, drink and dances and who to follow, here are Roberta’s top Fashion Week picks…

Who: the go-to-girls to follow in each city

London: Pernille Taesback, Stylist, Co-founder & Creative Director at Social Zoo Direct

New York: Vanessa Traina, Executive Creative Director at The Line.

Milan: Gilda Ambrosio, stylist, blogger, designer and fashion consultant.

Paris: Natasha Goldenberg, designer and stylist.

What: the best shows and the designers in each city

London: Preen and Isa Arfen

New York: Rodarte

Paris: Koche, YProject and Haider Ackermann

Milan: Marco de Vincenzo

Where: the places you must go in each city

London: stay at Chiltern Firehouse, eat at Moro in Exmouth Market, shop at Alfie’s Antique Market.

New York: stay at the Bowery, eat at The Spotted Pig, shop at Fivestory and dance at the newly opened Beatrice Inn.

Paris: stay at L’hotel, eat at Cibus or Ferdi’s, shop at Colette and Le Bon Marche, dance at Silencio.

Milan: stay at the Bulgari Hotel, eat at da Giacomo, shop at 10 Corso Como and dance at the bar of the Principe di Savoia.

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