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When it comes to beauty products, substance should triumph over style. That being said, we’re a sucker for pastel packaging and dinky designs – we’re talking about vanity products after all, and they should add that je ne sais quoi to your boudoir. A cosmetic collection is so much more than a cluttered bathroom shelf; it’s an altar of statement, yielding artful but practical treasures.
Our obsession with pretty packaging has gone so far that it’s given rise to online collectives such as Into the Gloss which gives glorious voyeuristic insight into the beauty cabinets of celebrities and designers. Packaging porn is a thing – here are the most lustworthy items.
Chanel No.5 is an absolute classic and must-have for any beauty shrine. The sleek, signature bottle has remained the same since 1924, in-keeping with Chanel’s vision of “simple bottles adorned only by precious teardrops of perfume of incomparable quality, unique in composition, revealing the artistic personality of their creator”. Utter perfection.
Glossier’s minimal, pop-inspired design is instantly recognisable despite the fact that the brand only started three years ago. The brainchild of Emily Weiss, this newbie is taking the beauty world by cloudy storm. The products even come with glittery stickers to adorn their tubes – ultimate customisation dreams. Their latest “cloud paint” takes its inspiration from “gradient-pink NYC sunsets” – we’re in heaven.
Antipodes pattern is inspired by the New Zealand nature and landscape, and this 60ml tube design is an absolute treat. Combining the natural effects of manuka flower oil and avocado oil with macadamia and jojoba, it’s a facial day cream reinforces the natural moisturisation of skin and is perfect for long-haul flights.
Juno’s multi-coloured ombre vials and droppers are perfect windowsill sun-catchers. The combination of cold-pressed and super-seed oils means this botanical concoction nourishes the skin and promotes a lustrous complexion – though we’re somewhat inclined to keep it as an ornament.
Kypris describes its products as “wildcrafted” – they’re a brand that triumphs botanicals and instil a sense of ritual into their products, with packaging designed to reflect this ethos. Their antioxidant dew restores the skin’s natural vitality and luminescence, leaving you as glowy as the azure-blue vial.
There’s something about a tube of lip gloss that simultaneously takes us straight back to our teenage years while channelling ultimate glaour. Take this must-have from By Terry. Fortified with rose wax, botanical oils and “anti-ageing biotechnological ceramides” it’s one candy-floss wand we want in our handbag.
Hello, orange-sorbet tub of deliciousness. Aptly named “babe balm”, this a multi-purpose cream highlights, moisturises and cleanses using exotic ingredients such as kokum butter, monoi, squalene, hibiscus and calendula. Plus, it’s cruelty free and vegan: win, win.
This is Rococo-inspired beauty packaging at it’s finest. Too Faced triumphs ethical products parcelled in blush-pink and adorned with ornate gold lettering. The primed and poreless pressed powder is glorious in promoting soft-focus features and will make you look as pretty as the pot.
Kick-ass in both function and retro design, this radiance-boosting concealer by Soap and Glory packs all of the punches. Used under foundation, it delivers a luminous glow and instantly reduces signs of fatigue. And who can dispute the aesthetic value of this lilac popsicle-like container?
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