youngeun jo seoul fashion south koreaSHIRT Vintage JACKET Staff BAG Covè Lab TROUSERS Vintage SHOES Jack Purcell

Imagine sitting in a café, eating a gargantuan slice of cream cake and watching a fashion show. But instead of models you are watching extremely fashionable young Korean people including matching couples with designer toddlers and young women wearing outfits so perfect that you want to cry. Welcome to life in Dosan Park, the location of our My Seoul editorial, the very fast-beating heart of Seoul’s fashion scene.

Having selected Seoul as a main destination in Volume 9 for its incredible fashion, we came across photographer Alex Finch after some serious Insta-stalking of some of the biggest stars of the street fashion scene by Tona Stell. Long story short, all Instagrams pointed back to @iamalexfinch, one of the most famous fashion photographers in the city.

Alex worked with Tona to cast some of the most stylish subjects in the city to photograph. Because their natural style was so superb, we let our subjects pick their own clothes and shot them in a way that they felt comfortable. Meanwhile our CEO Serena Guen stationed herself for the day at a nearby café, drinking extremely milky coffees and interviewing everyone with the help of a translator.

Youngeun Jo

Where would you go…

to top up your wardrobe?

Hongdae for American casual or vintage shops.

for a boost?

I’d have a beer at a pub in Hongdae.

for a treat?

A terrace café in Hongdae that’s not too crowded.

to be inspired?

A free exhibition.

for a quick drink?

Anywhere in Hongdae.

for a late-night snack?

Dongnimmun Gate for chicken, topokki and beer

to dance?

I don’t really like to go out.

to finally rest?

Home.

June-ki Min

Where would you go…

to top up your wardrobe?

Garosu-gil, Geek Shop, Apgujeong Rodeo Street, Nude Bones or for basic items H&M.

for a boost?

Curmas PUB or the Han River.

for a treat?

I play football every week.

to be inspired?

The Han River, a church or Milan.

for a quick drink?

Curmas PUB for wine, a traditional pub like Insadong Chon in Garosu-gil for soju.

for a late-night snack?

Itaewon for a taco.

to dance?

Brown in Hongdae – a small hip hop and R&B club.

to finally rest?

I’d watch a movie at home, read a book or listen to music.

Wankyu Ryu

Where would you go…

to top up your wardrobe?

Geek Shop, Curmas Agency and I also shop online. I like Italian brands.

for a boost?

I’d drink coffee or wine at Curmas PUB or any of the little places in Garosu-gil.

for a treat?

I don’t eat sweets…

to be inspired?

Somewhere with nice scenery like the Han River.

for some culture?

I watch movies at a café called Hayri- Maul in Paju or at CGV Cheongdam Cine City.

for a quick drink?

Jokbal.

for a late-night snack?

My mum’s restaurant Pig in Jongno-gu.

to dance?

Club Octagon, Club Mass and Club Syndrome.

to finally rest?

Home in Garosu-gil.

Soyoung Kim

Where would you go…

to top up your wardrobe?

Select in Garosu-gil, Room With a View, showrooms (to get a discount), Short, Chuldong, Acne and Lucky Chouette.

for a boost?

I’d go travelling in Jeju Province, Dusan or Hong Kong.

for a treat?

Shopping.

to be inspired?

I’d read a novel at home. Alain de Botton is my favourite writer. I’m very interested in human psychology.

for a quick drink?

Haewon, Gyunglidan Road and Magpie Brewery.

for a late-night snack?

Haewon.

to dance?

The bar at Hotel Shinshin is fun.

to finally rest?

Hyundai Card Design Library.

Ju-Won Kim

Where would you go…

to top up your wardrobe?

Boon the Shop, Wka or Barneys.

for a boost?

Banyan Tree Club and Spa for a massage.

for a treat?

Gourmet 949.

to be inspired?

New openings of galleries and exhibitions to find new artists or the Busan International Film Festival.

for a quick drink?

Vault +82.

for a late-night snack?

Goo Stk 528 or Tasting Room.

to dance?

Club Answer.

to finally rest?

The Grand Hyatt.

Jaeyoung Oh

Where would you go…

to top up your wardrobe?

Vintage shops in Hongdae.

for a boost?

Noryangjin Fisheries wholesale market for king crab.

for a treat?

Beer and gopchang (beef intestines) in Sinchon and Hongdae.

to be inspired?

A crowded place like Garosu-gil to people-watch or exhibitions at the Seoul Arts Centre.

for a quick drink?

Traditional pubs in Hongdae.

for a late-night snack?

Sinchon.

to dance?

B1 Lounge Club in Itaewon.

to finally rest?

I’d go home, go to an exhibition or see a movie in Hongdae or Sinchon.

You May Also Like

City Guides

You know how you have that one incredible friend who knows their city inside out? That’s us. We take the world’s most dynamic destinations, hand-pick the best bits and give them to you in one place. This is the kind of guide that you don’t need to run by a local – it was written by one. Eat your heart out, shop until you drop, drink like a fish, dance your socks off, sleep – then repeat.

Bundles

Curate your bookcase with the full SUITCASE library. From Volume 2 through 24, we've been around the world, explored uncharted landscapes and reexamined travel perceptions along the way. We invite you to do the same; grow your collection today.

Download Suitcase App
Learn More