Imagine sitting in a café, eating a gargantuan slice of cream cake and watching a fashion show. But instead of models you are watching extremely fashionable young Korean people including matching couples with designer toddlers and young women wearing outfits so perfect that you want to cry. Welcome to life in Dosan Park, the location of our My Seoul editorial, the very fast-beating heart of Seoul’s fashion scene.
Having selected Seoul as a main destination in Volume 9 for its incredible fashion, we came across photographer Alex Finch after some serious Insta-stalking of some of the biggest stars of the street fashion scene by Tona Stell. Long story short, all Instagrams pointed back to @iamalexfinch, one of the most famous fashion photographers in the city.
Alex worked with Tona to cast some of the most stylish subjects in the city to photograph. Because their natural style was so superb, we let our subjects pick their own clothes and shot them in a way that they felt comfortable. Meanwhile our CEO Serena Guen stationed herself for the day at a nearby café, drinking extremely milky coffees and interviewing everyone with the help of a translator.
Hongdae for American casual or vintage shops.
I’d have a beer at a pub in Hongdae.
A terrace café in Hongdae that’s not too crowded.
A free exhibition.
Anywhere in Hongdae.
Dongnimmun Gate for chicken, topokki and beer
I don’t really like to go out.
Garosu-gil, Geek Shop, Apgujeong Rodeo Street, Nude Bones or for basic items H&M.
Curmas PUB or the Han River.
I play football every week.
The Han River, a church or Milan.
Curmas PUB for wine, a traditional pub like Insadong Chon in Garosu-gil for soju.
Itaewon for a taco.
Brown in Hongdae – a small hip hop and R&B club.
I’d watch a movie at home, read a book or listen to music.
Geek Shop, Curmas Agency and I also shop online. I like Italian brands.
I’d drink coffee or wine at Curmas PUB or any of the little places in Garosu-gil.
I don’t eat sweets…
Somewhere with nice scenery like the Han River.
I watch movies at a café called Hayri- Maul in Paju or at CGV Cheongdam Cine City.
My mum’s restaurant Pig in Jongno-gu.
Club Octagon, Club Mass and Club Syndrome.
Home in Garosu-gil.
Select in Garosu-gil, Room With a View, showrooms (to get a discount), Short, Chuldong, Acne and Lucky Chouette.
I’d go travelling in Jeju Province, Dusan or Hong Kong.
I’d read a novel at home. Alain de Botton is my favourite writer. I’m very interested in human psychology.
Haewon, Gyunglidan Road and Magpie Brewery.
The bar at Hotel Shinshin is fun.
Hyundai Card Design Library.
Boon the Shop, Wka or Barneys.
Banyan Tree Club and Spa for a massage.
New openings of galleries and exhibitions to find new artists or the Busan International Film Festival.
Goo Stk 528 or Tasting Room.
The Grand Hyatt.
Vintage shops in Hongdae.
Noryangjin Fisheries wholesale market for king crab.
Beer and gopchang (beef intestines) in Sinchon and Hongdae.
A crowded place like Garosu-gil to people-watch or exhibitions at the Seoul Arts Centre.
Traditional pubs in Hongdae.
B1 Lounge Club in Itaewon.
I’d go home, go to an exhibition or see a movie in Hongdae or Sinchon.