oceana x toms initiativeKemp’s Ridley sea turtle hatchlings in Rancho Nuevo Sea Turtle Camp outside of Tampico, Mexico, Jun 2015. (Photo by OCEANA/Melissa Forsyth)

Last time we checked in with TOMS, they had partnered with National Geographic on their Big Cats Initiative and launched a limited edition collection supporting endangered big cats. Now the TOMS Animal Initiative has joined Oceana, an international ocean advocacy group. Their new collection will launch early this March and features sea turtle-inspired designs for men, women and children. With the sale of any item from the TOMS x Oceana Sea Turtle Collection, £5 will be donated towards Oceana’s efforts in addition to TOMS original One for One promise – a pair of shoes to a child in need with every pair of shoes sold.

Heather Mycoskie, the creator of the TOMS Animal Initiative is adamant that  if we want the species we’re fascinated with to continue to be around for generations to come we need to do something to protect them.

oceana toms animal initiative sea turtles
Oceana at Rancho Nuevo Sea Turtle Camp in Tamaulipas, Mexico. Photo by OCEANA/Melissa Forsyth.

TOMS and Oceana find sea turtles particularly important because of the essential role they play in maintaining the oceanic food web. They contribute to the circulation of nutrients from land to water and water to land. They’re the top predator of jellyfish and help keep seagrass beds and coral reefs healthy for other marine life to live in. Without human interference, they can live for more than 80 years. However sea turtles around the world are endangered or threatened and the possibility of their extinction is increasing daily. They are continually caught as bycatch in gillnets, longline hooks and trawl nets, placing them in constant danger whether they’re resting, eating, or mating.

Jump in on the efforts and purchase a pair of TOMS x Oceana shoes, or check out Oceana’s Adopt a Sea Turtle project.

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