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An online platform dedicated to forecasting upcoming cultural trends could easily reek of pretension. Yet with her online food magazine, founded just last year, Emily Miller has created a sleek, approachable touchstone for lovers of good taste (food and otherwise). Miller grew up in Arizona before moving to New York to study fashion design at FRT. It was after this that she noticed there was no reliable source for predicting trends in the food industry, so she founded Trends on Trends in March of 2014.
“It’s not just about finding completely new things, but also about looking at things from a fresh perspective.” Take her recent project with Aesop skincare, where she focused on the ingredients of each product and created the photo series Aesop at the Table. Along with a stylised shoot in which she garnished Aesop products with fresh flowers and herbs, the renowned chef Sarah Kramer cooked up dishes using the same natural ingredients.
Emily’s latest venture, #breakfastclub, sets the table for select groups of creatives, editors and chefs to interact over coffee and a shared meal cooked by the chef of the moment. “I love taking a digital aesthetic and bringing it to life,” she tells us. “It’s about great ideas coming out of that comfortable environment of eating and drinking. It’s about people in the industry coming together and it’s amazing to watch all of these creatives under one roof!”
With this and several other ventures materialising, Emily is single-handedly cultivating a brand based on her own good taste. “Chefs hate the word ‘trend’,” she explains, “they think it means something transient. But I want to change that. I want to reinvent the word and prove that it just means ‘of the time,’ which is really just a wonderful thing.”
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