One of Russia’s first concept stores, KM20 is Moscow’s answer to Dover Street Market. Its 2,500 sq m space showcases post-Soviet chic from Vetements and Gosha Rubchinskiy alongside other popular streetwear brands, gadgets and independent magazines. The store often holds experiential events and exhibitions and also has a café overlooking the city centre.


Originally a successful online-shop, Rehabshop is a concept boutique store favoured by stylish Moscovites. It stocks clothes and shoes from new-generation designers including Rochas, Chalayan and Mary Katrantzou.

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Sekciya GUM

Located on the Red Square, GUM (translated as State Department Store) is one of the first and largest department stores in Moscow with impressive architecture and over-the-top interiors. It’s worth a stroll through the building to see how medieval and Soviet-era styles converge, but skip the mindless luxury stores and head straight to Sekciya on Level 2, which stocks only Russian designers.


Moscow’s first ever store to stock brands such as Maison Margiela, Dries Van Noten, Junya Watanabe and Comme des Garçons. Leform also often stocks hard-to-find limited-edition designs, so head here for rare threads. While the boutique offers both womens and menswear, its men’s collections are the strongest.

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