east-london

Hackney, Shoreditch and Clerkenwell are where artists and creative-types settled in the late 90’s. Since then, a mecca of exciting places to shop and eat have emerged. With an influx of cash from city bankers and tech-savvy “Silicon Roundabout” troupes, the area’s grittiness is on the decline. Real hipsters have moved out, Versus and McQueen and a number of private members clubs have moved.

To Stay

Ace Hotel

While Ace Hotel is by no means a quirky find and Shoreditch High Street is no longer at the cutting edge of places to be, The Ace chain remains a firm favourite for creatives around the world. That’s because you know when you stay at an Ace hotel the rooms will be stylish and practical and the service will be good but most importantly you’ll be at the centre of action – you’ll always be just upstairs from a happening bar, restaurant and coffee shop. The Ace Hotel London Shoreditch is no different with Hoi Polloi restaurant, Square Mile Coffee, Lovage juice bar, the lobby bar and workspace and the basement club Miranda. You literally have no excuse to leave the property.

  • 020 7613 9800
  • Go to Website
  • 100 Shoreditch High Street
    London
    E1 6JQ

Town Hall Hotel

An ode to Art-Deco, the Town Hall Hotel dates back to 1910 when – you guessed it – it housed the local council. Then, it stood as a proud embodiment of British craftsmanship. The building has since been painstakingly remastered (and extended onto Patriot Square) as a contemporary-luxe hotel. Today it attracts an international creative crowd as well as London cool cats – not least thanks to Lee Westcott’s much-lauded restaurant, Typing Room. Uniquely channelling East London cool, the hotel is widely touted as being fundamental in putting Bethnal Green on the map as a dining destination (it was previously home to Nuno Mendes’ Michelin-starred Viajante) and one of the city’s most exciting neighbourhoods.

Devonshire Club

Joining the influx of members’ clubs that are hitting East London to fulfill the needs of city cool cats (see also The Curtain), Devonshire Club fills an 18th-century former East India Company warehouse which stands proud on pedestrianised Devonshire Square. Sophisticated and seductive, it’s billed as a place where “Mayfair chic meets East End style” a description which extends to the crowd – largely suit-wearing but not supercilious – who are no doubt attracted by the club-cum-hotel’s diverse spaces which facilitate going from business lunch to evening date.

The Curtain Hotel

Costing £70 million and taking four years to build, it’s the brainchild of Michael Achenbaum – the New York hotelier behind the Gansevoort brand who many hold responsible for putting the Meatpacking district on the map – it’s no surprise that London’s cool cats have sat up and taken notice of The Curtain. The imposing red-brick building comes with 120 guest rooms, including five suites. In characteristic East London style, a moody colour palette meets exposed-brick walls, freestanding bathtubs, sleek black-and-white bathrooms and a not-so-minibar which will no doubt please the musicians (and any groupies) who check in. Book a loft with a terrace – we’ve never seen a bigger balcony.

The Ace Hotel

Town Hall Hotel

Devonshire Club

The Curtain Hotel

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