leeum-lee-bul

Jongno-Gu

Dongdaemun Design Plaza (DDP)

The location used for Seoul Fashion Week, this neofuturistic landmark − designed by Zaha Hadid − is the cultural hub of Seoul. The venue features a design museum, exhibition spaces, shops and a rooftop garden.

  • +82 2 2153 0510
  • 281 Eulji-ro
    Jung-gu

Samcheong-dong

Nestled between the ornate palaces and the president’s office, Samcheong-dong is supposed to occupy the ideal location according to the principles of feng shui. Come here to wander around the historic Bukchon Village, where you can dip in and out of the surviving hanoks or visit the quaint cafés and peruse local galleries.

Cheonggyecheon

The centrepiece of an urban renewal project, Cheonggyecheon stream is the perfect place to take time out while you are staying in the city. Just of Sejongro – one of the busiest boulevards in Seoul – Cheonggyecheon lies 15ft below street level, making it surprisingly quiet for those looking to de-stress.

Gyeongbokgung Palace

Built in 1395, Gyeongbokgung Palace is the largest and arguably the grandest of all Seoul’s five palaces. Restored after a fire during the 16th century Japanese invasion, it now has more than 500 buildings. We recommend heading to the Hyangwonjeong Pavilion, which used to be the King’s very own R&R space.

Bukchon Hanok Village

Formerly the residence of the nobility throughout the Joseon Dynasty, this village is full of hanoks, and now serves as a cultural centre to educate visitors about the traditional Korean way of life.

National Museum of Modern and Contemporary Art

Opened in 2013, the Seoul branch of the National Museum of Modern and Contemporary Art has quickly become an institution in Korean art circles. The museum is conveniently located right next to the Gyeongbokgung Palace.

  • +82 2301 9500
  • Go to Website
  • 313 Gwangmyeong-ro
    Gwancheon-si
    Gyeonggi-do
    13829

Jung-Gu

N Seoul Tower

One of the city’s major tourist attractions, this tower sits on top of Namsan Mountain and offers unparalleled panoramic views of the city. You can eat here at several restaurants, cafés and bakeries which all use the tower as their home. Our suggestions is to take the cable car to the base of the tower.

Yeongdeungpo-gu

Yeouido Park

Located on Yeouido Island, this park has four themed areas, including a traditional Korean forest, a grass square, a cultural square and an ecological forest. If you’re visiting in the spring, head to Yunjunro Street − where 6km of cherry blossom trees will be in full bloom.

Gangnam-gu

Simone Handbag Museum

From 16th-century Italian clutches to 21st-century McQueen,this museum – which is shaped like a purse – houses one of the most comprehensive collections of handbags in the world. The 10-storey building has a shop where you can browse Simone Collection’s own brand, and also offers bag-making classes.

  • +82 2 3444 0912
  • Go to Website
  • 17 Dosan-Daero 13-gil
    Sinsa-dong
    Gangnam-gu

Yongsan-gu

Kyungridan-Gil

This area is billed as an up-and-coming part of the city because of the American restaurants and bars which line the road as well as its proximity to the US army base. One of the best places for anyone interested in people-watching to come and get some style inspiration. Start your day with breakfast at the Grand Hyatt Hotel and then wind your way along the road to the Namsan mountain.

Leeum, Samsung Museum of Art

Run by the Samsung Foundation of Culture, this museum showcases both international and Korean art. Split into two buildings, Museum 1 features traditional Korean artifacts, while Museum 2 is dedicated to modern and contemporary art, with Damien Hirst, Andy Warhol and Yves Klein occupying permanent exhibition spaces.

Mapo-gu

Gahoe-dong

Formerly an area exclusively occupied by nobles and government officials, the hanoks have now been remodelled into restaurants and teahouses. Walk through the alleyways and dip into the hanoks to take part in group classes like the Han Sangsoo embroidery workshop.

Dongdaemun Design Plaza

Samcheong-dong

Cheonggyecheon

Gyeongbokgung Palace

Bukchon Hanok Village

National Museum of Modern and Contemporary Art

Yeouido Park

N Seoul Tower

Simone Handbag Museum

Leeum, Samsung Museum of Art

Gahoe-dong

City Guides

You know how you have that one incredible friend who knows their city inside out? Yeah, that’s us. We take the world’s most dynamic destinations, hand-pick the best parts and give them to you in one place. This is the kind of guide that you don’t need to run by a local. Eat your heart out, shop ‘til you drop, drink like a fish, dance your socks off, sleep – then repeat.

Bundles

What drives people to trek to the ice-blasted plains of the Arctic? To forge new communities in the creative corners of cities? Forever entwined, the pioneer cannot exist without travel and travel would not exist without the pioneer. Discover what and who is defining exploration with The Pioneer bundle.

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