dior©Christian de Portzamparc

Jongno-gu

Ssamziegil Mall

Located in the Insa-dong neighbourhood, this maze of alleyways has more than 70 shops as well as restaurants and galleries selling everything from handmade crafts to antique Buddhist sculptures. The alley leads up to the Haneulmadang (sky garden) where you can rest and take in the view.

  • +82 2 736 0088
  • 38 Gwanhun-dong
    Jongno-gu

Jung-gu

Dongdaemun Market

Made up of more than 20 shopping malls and traditional stores, this stretches our definition of the humble market. Selling an eclectic range of wares alongside food stalls at all times of the day and night, this is a must-see for any shopping aficionado. Make sure you organise a car or a taxi in advance, otherwise you could be left stranded in the chaos.

  • +82 32 1344 4888
  • Euljiro 6-ga
    Jung-gu

Gangnam-gu

Tom Greyhound Downstairs

Located in the basement of the Ann Demeulemeester building, this stunning store was designed by visual artist Yoon Lee, who was inspired by fairytales. The entrance is reminiscent of Alice’s descent down a rabbit hole and the curtains are tied with lengths of Rapunzel’s hair. 

  • +82 2 3442 3696
  • Ann Demeulemeester Building
    650-14 Sinsa-dong
    Gangnam-gu

10 Corso Como

Former fashion editor and publisher Carla Sozzani opened the Seoul branch of 10 Corso Como in 2008. Coined as the first “concept shop,” the store presents a unique blend of art, music, design, cuisine and culture from around the world.

Gentle Monster

Famous for its over-the-top showrooms, Korean eyewear brand Gentle Monster takes the concept of immersive, artful shopping to the extreme. Visit the brand’s Sinsa-dong branch for a surreal spin and some killer shades.

BOON The Shop

Seoul’s answer to London’s Dover Street Market, this retailer is leading the menswear and womenswear revolution in Korea. The flagship, multi-brand store designed by Peter Marino is architecturally futuristic with a sleek interior that houses established brands as well as emerging designers.

Beaker

An amalgamation of east and west, Beaker is the perfect example of how two cultures can work in commercial harmony. Stocking brands such as A.P.C., Helmut Lang and Rag & Bone − which are available nowhere else in the city − as well as local design talent, this kitsch industrial-chic shop is a must for fashion enthusiasts.

MIK 24/7

Korean stylist Raymond Chae’s MIK 24/7 sells collaborations between its owner and local design talent, with the majority of stock exclusively available in store. Perfect for anyone looking to head home with something unique.

  • +82 2 3446 8556
  • Go to Website
  • 2F Shinwoo Building
    664-19 Sinsa-dong
    Gangnam-gu

Rare Market

This multi-brand store, run by G-Dragon’s sister is famous for selling unique and rare items. It’s widely known as “the shop” that introduces the new cool brands to Korea. Rare Market holds a huge sale a couple of times a year, including G-Dragon’s previously owned fashion items. During this time, people line up up to two blocks from the store.

  • +82 2-512-3433
  • 95-5 Cheongdam-dong
    Gangnam-gu

Yongsan-gu

DMZ

The owner is an army clothing fanatic who has collected items dating back to the 1940s – an interesting character who is always dressed in uniform. Celebrities come to buy jackets here that can’t be found in regular shops.

  • Majeong-ri, Musan-eup, Paju-si
    Gyeonggi-do

Mapo-gu

Hongdae Free Market

Open on Saturdays from 1PM to 6PM – depending on the weather – you can browse clothing, accessories and artwork made by local artists while listening to indie bands play.

  • +82 2 3143 7311
  • 408-11 Seogyo-dong
    Hongdae
    Mapo-gu

Mecenatpolis

An open-air retail, entertainment and dining complex featuring brands such as Uniqlo, Muji and 8 Seconds, Mecenatpolis is a good place for some easy shopping.

  • +82 2 6357 0108
  • 45 Yanghwa-ro
    Mapo-gu

Ssamziegil Mall

Dongdaemun Market

Tom Greyhound Downstairs

10 Corso Como

Gentle Monster

BOON The Shop

BEAKER

Rare Market

DMZ

Hongdae Free Market

Mecenatpolis

You May Also Like

City Guides

You know how you have that one incredible friend who knows their city inside out? Yeah, that’s us. We take the world’s most dynamic destinations, hand-pick the best parts and give them to you in one place. This is the kind of guide that you don’t need to run by a local. Eat your heart out, shop ‘til you drop, drink like a fish, dance your socks off, sleep – then repeat.

Bundles

Enliven your senses through travel. Get stuck in to the culinary delights of Tokyo, discover the pioneering art scene in Marrakech, dance the night away in Jaipur and listen to the beat in Ghana in the new Magazine Bundle – Senses.

Download Suitcase App
Learn More