byredo new york shop

Saturdays Surf

In case you haven’t heard, boutiques in New York are no longer cool unless they have a coffee shop and hangout space included. We’d forgive you if Saturdays, a self-described “downtown surf shop,” doesn’t sound like your cup of tea. But there’s a reason this Crosby Street venue is so popular; the coffee is superb, the patrons are indescribably cool, the cult streetwear on sale looks surprisingly great on girls, and there’s a back garden to chill out in with your Americano and new boyfriend sweater. Needless to say, we could do Saturdays every day.

Oroboro

Formerly known as Beautiful Dreamers, Oroboro is a low-key concept store offering textural knits and scarves, chunky jewellery, leather sandals, unique homeware and ‘apothecary’ items (we love their all natural skincare range from Fig+Yarrow). The style of the store and the items sold speak to the shop’s Brooklyn origins – picture a chic little arts and crafts shop with hanging fixtures, raw, exposed wood and mismatched items sprinkled throughout. While prices can get steep, you’re guaranteed to walk away with something unique.

Story

Have you ever grown weary of your favourite shop because time after time the inventory remains the same? Story is making that feeling a thing of the past. This retail store changes its theme every four to six weeks, meaning a regular overhaul of the 2,000sq ft shop. Past ‘stories’ have been Well Being, Made in America and Home for the Holidays – with the owners completely swapping out their floor plan and inventory to match each one. Their Good Story, for example, featured cause-focused entrepreneurial brands like Krochet Kids, TOMS and Revisit.

Pas De Deux

For some reason we seem to pick something up from Pas de Deux every time we go in. Perhaps it’s the ever-so-slightly offbeat selection of feminine ensembles and conversation pieces, or the pleasing ambience of a Parisian salon that owners Eddy Chai and Paul Birardi have tried to emulate. Either way, we highly recommend stopping by and checking out their selection of designers including Repetto and Isabel Marant. Good news for boyfriends-in-tow, they have an equally cool menswear shop, Odin, right next door.

Otte

What began in 1999 as a small, cutting-edge boutique in Williamsburg has now expanded to five stores across New York (including TriBeCa, West Village, Nolita and the Upper East Side). The Otte stores range in size but the clean, white aesthetic and meticulous curation run throughout. Founder Kay Lee is known for championing more avant-garde clothing brands such as Carven, Iro and Kenzo; we especially love Otte’s selection of shoes, accessories and leather goods, laid throughout the store.

Reformation

When Karlie Kloss backs a boutique, you know it’s worth checking out. Fashionistas from across the globe have been known to arrive in New York and make Reformation their first destination. For years, the SoHo boutique has quietly amassed a cult following, refining its signature look of sleek jumpsuits, thigh-skimming A-line skirts and delicate blouses. Even better is that Reformation is all about the environment – re-purposing vintage clothes and fabrics into pieces that look like they’ve fallen straight off the 2015 runway. We can get on board with sustainable fashion.

Byredo

Having started off in Stockholm as an avant-garde fragrance house, this SoHo boutique quickly gained a cult following. The goal of Byredo is to “translate memories into smells”, and while this may sound silly, they pull off the concept gloriously. Bal d’Afrique, which contains neroli, African marigold and Moroccan cedarwood, is “inspired by Paris in the late 20s and its infatuation with African Culture”. As their success continues to increase, Byredo is expanding with sleek, brand-free leather goods that might just give Mansur Gavriel a run for his money. We should also note that the staff here are as charming as they are knowledgeable of the products.

Saturdays Surf

Sincerely Tommy

Oroboro

Bird

Catbird

Story

Pas De Deux

Otte

Reformation

Byredo

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