bodrum

Renowned for all-inclusive, Brit-infused revelry, we’ve noticed several holiday destinations throwing off their tacky reputations to become ideal under-the-radar summer spots. Thanks to their not-so-nice image, you not only get wallet-friendly prices but are also unlikely to bump into anyone from your spin class. We’d recommend encouraging that snobbery to keep this lot a secret.

Corfu, Greece

While the northeast of the island has been nicknamed “Kensington-on-sea”, booze-soaked Kavos in the south has earned Corfu an equally unappealing reputation. But beyond these enclaves of prep school chat and cheap hedonism, you’ll find a rural, sleepy islet that is as rustic as it is (relatively) crowd free. One of the greenest of the Greek islands, lush landscapes are met by sandy coves lapped by cobalt-blue waters; the naff souvenir shop is replaced by local bakeries while moustached men chain-smoking Camels spill out onto the street. Traditional Greek life is thriving here – you just need to know where to find it.

Tenerife, Canary Islands

With more than five million tourists visiting each year, Tenerife is the largest and most popular of the seven Canary Islands with a “something for everyone” dynamic – you can travel from subtropical rainforest to volcanic terrain in just over an hour – drawing the crowds. But beyond the package resorts, you’ll find a diversified island comprising of 70 beaches, one volcano and some excellent hotels. Tenerife is also emerging as a wine destination, while the past few years have seen a resurgence in local cuisine with restaurants in turning their back on tourist-catered food offerings in favour of traditional regional fare.

Bodrum, Turkey

Turkey’s tourism industry is making a slow but steady recovery following years of political instability, terrorist attacks and an earthquake. Situated on the southeast coast, the beach town of Bodrum in particular is enjoying a renaissance, with an EDITION hotel joining the likes of a Six Senses, Mandarin Oriental and Amanruya this year. The best time to visit is actually the shoulder seasons at the beginning and end of summer (June and September) when temperatures are in the mid to late 20s and you’ll sidestep the masses. From the town’s pretty castle and ancient ruins to the glitzy new marina and winding backstreets, it’s no surprise that Bodrum is billed as Turkey’s answer to St Tropez.

Lanzarote, Canary Islands

Flying the flag for all-inclusive holidays in the 1970s, mention Lanzarote to a friend and you’re likely to be met with a derisive snort. Another Canary Island turning its reputation on its head, beyond the high-rise architecture (there is actually only one multi-storey building) you’ll find verdant wineries, simmering volcanoes and a burgeoning surf scene. Far from sipping an umbrella-adorned tequila sunrise on a plastic sun-lounger, with picturesque villages nestled in sweeping valleys and dramatic volcanic backdrops, this is a place for adventure – and a new generation of open-minded travellers are putting not-so-grotty Lanzarote on the top of their list.

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