An irresistible shop on the ever-evolving Praterstrasse. In a room of scrubbed walls and fresh flowers you can find radical fashion, accessories, homeware and skincare from European and international brands, as well as Song’s own label. Keep an eye out for their in-house art and furniture exhibitions for something that definitely won’t fit into your hand luggage.

We Bandits

This is the brand’s second store in the seventh district, an airy museum of cutting-edge Korean and Scandinavian clothing and accessories for women, housed in a former bookshop. Each piece is hand-selected from a clutch of cult designers. Think structured coats, silk skirts, fuzzy beanies and leather gloves.

Burggasse 24

Hand-selected pieces are arranged across this bright, creaky-floored vintage shop. Peruse the colourful leathers, fur coats, denim and tweed before stopping for a coffee at the cosy in-house café, where Vienna’s cool crowd like to while away their afternoons.


We Bandits shares its premises with the spanking-new flagship store of the cult eyewear brand Viu. This crisp white space displays eye-wateringly beautiful glasses and sunglasses in a gallery-like format, arranged into personalities – including The Writer, The Considerate and The Cat. We have you down as The Explorer type.

Saint Charles Apotheke

The owner of these elegant stores has a pharmaceutical family history that goes back six generations. On the dark wooden shelves of this tiled apothecary you will find some of the world’s best skincare brands, as well as Saint Charles’s own sumptuous lotions and potions.


You may notice that the Viennese are a particularly debonair bunch. From leather to fine furs, this is a city of artisans. One such artist was Julianna Mühlbauer, a millionairess who began making hats back in 1903. Her now iconic company makes turbans, trilbies and top hats for some of the world’s biggest stars.


Burggasse 24


Saint Charles Apotheke


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