Jemima Jones and Lucy Carr-Ellison, the duo behind Tart London, the London catering company favoured by top fashion brands, are opening their first permanent venture in Belgravia this summer. Eccleston Place will be a multipurpose venue incorporating a restaurant, retail space and fashion-photography studio, and events space in partnership Tom Warren, founder of Lock Studios.

Their recent trip to Marrakech came about while on the hunt for the perfect tiles for the venture’s bathrooms. Not only did they find the tiles, they came back laden with everything from hand-painted coffee cups, platters, salad bowls, candle sticks, plates, vases, blown-glass beakers, wooden boards, soup spoons, lemon-wood utensils and silk rugs. Marrakech is one of those places you return to time and time again, with each visit throwing up some new delight. We got the Tart girls to share their shopping secrets.

Mustapha Blaoui

Aladdin’s cave of treasures. Three storeys are fit to bursting with silk rugs, cushions, gold and silver lights, multicoloured platters, hand-crafted tables, desks, mirrors and chairs, paintings, urns, candle sticks and tea-chests – not to mention the ceiling alit with a sea of lamps of all different shapes and sizes. We spent hours digging through all the wonders while drinking mint tea with the kindly shop owners.

Maison des Femmes Artisans (MFA)

A wonderful little boutique that supports female artisans by selling argan oil, rose oil, clothing and accessories. Some stripy cotton trousers and loose-fitting long-sleeved tops initially caught our eye, but the woman in charge was so passionate about her cause and the products were such good quality that we ended up buying far more than we anticipated. If you’re looking for up-and-coming brands and fashion designers, head to Rue Majorelle.

Marrakshi Life

We fell in love with this place. Although we were meant to be sourcing tiles we were recommended Marrakshi Life by the owner of a fantastic restaurant called Nomad, so we popped in to check it out. They make beautiful hand-loomed fabrics and clothing with a focus on promoting and preserving the rich heritage of traditional Moroccan artisanal weaving techniques. They create unisex, one-size pieces – we liked it so much that they are helping design our uniforms for our concept restaurant and we will be selling some of the pieces in our shop.


This stylish store opened in spring 2017. The perfect shop for presents, accessory lovers will find bead keyrings, leather bucket bags in bright colours and pouches with tassels designed by Laetitia Trouillet, who is originally from Bordeaux but has made Marrakech her home.

Chabi Chic

A Moroccan brand offering a modern, design-led collection of tableware, cooking utensils and other household items of outstanding quality, all beautifully laid out. They have two sites, with a small branch located in the medina itself.

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John Gregory Smith's Insider Guide to Morocco

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