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It comes as no surprise that Trancoso is the destination of choice for Brazil’s most famous fashion blogger, Thássia Naves. The equivalent of St Tropez in the fifites or Ibiza before it became packaged for hen parties, this once-small fishing village on Brazil’s Bahia coast became popular in the seventies with São Paulo’s hippy gypset. Since then, Trancoso has practically played second home to Brazil’s most fashionable elite. And if you’re one of Thássia’s 2.2million followers on Instagram, or a fan of Blog da Thássia, then you’ll know there’s no question that she falls into this group.
Thássia first visited Trancoso five years ago with her family and continues to go back year after year. “I love the energy of Trancoso. It’s the time of year I go to relax and get energised for the busy year ahead.”
As the local saying goes: “If you are nervoso, come to Trancoso” – here days are spent lazing on wooden sun loungers, eating fresh fish on skewers at beach-front bars or riding horses along empty stretches of sand. At night everyone gathers at the centre of town, a tiny Quadrado surrounded by quaint brightly coloured houses, to eat home-cooked Brazilian food, drink caipirinhas and shop at the numerous designer boutiques.
During high season (from December through Carnival) the jet-set crowd come to Trancoso in full force and there’s an infectious energy radiating through the Quadrado. The New Year’s Eve parties are legendary: “Everybody wears white and there is a huge party that goes on all night until the next day. Everyone stays up to watch the sunrise and there’s a real sense of community. It’s a really magical way to bring in the new year.” In low season things are quieter and hotels cheaper – but the magic remains. “Once you go there, no matter what, you always want to come back. It’s addictive…but a very healthy addiction.”
Thássia Naves’ Insider Guide to Trancoso
This is an amazing Portuguese restaurant in the Quadrado. There’s a great atmosphere and an amazing view. It’s slightly more high-end than other restaurants and the food is a bit more elaborate. The lobster with truffle fettuccine is literally out of this world.
This is one of the best places to stay in Trancoso. It’s absolutely top and truly amazing. From the hotel you can only see the river and the sea. The service is amazing – ask for the fried macaxeira (cassava) and of course the famous caipirinhas.
Go here on a Sunday where they serve the famous Brazilian dish feijoada (a stew of black beans with pork and beef) on their terrace. It’s the best feijoada I have ever eaten! Also ask for the “caipis-jabuticaba” – they are so delicious. They are made from the jabuticaba fruit that can only be found on trees in South America. They call them the Brazilian grape trees.
I also love to stay at the Santa Fe Houses located in the Quadrado. They have a suite, a loft and two guest houses that you can rent. There you can find privacy, very good service and you are in the best location.
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