what im holding instagram account

You may have noticed an account on Instagram lately called What I’m Holding, which features one guy who literally just holds things. What with the discovery of niche Instagram delights breadfaceblog and tasteofstreep, who could be surprised? But What I’m Holding features quite the list of inspiring items – everything from kittens to sandwiches and tampons. The anonymous account is run by a man who, in this digital age, wanted to get back in touch with the tangible, and interact with things that he could literally hold. The result? A scrapbook of images of all his favourite things and new discoveries. We asked him to give us his insider guide to eating in New York, and all the dishes and drinks that he’s held.


New York’s Soho was once an artist mecca, with large lofts which many used as both studios and living quarters. Though the artists have mostly gone, the dedication to creating beautiful things lives on in the form of trendy boutique shopping and dining. Wandering around the cobbled streets is sure to work up an appetite. Check out these spots to refuel:


An ideal brunch option with bagels, chocolate-covered babka and gorgeous hand-cut lox.

Black Tap

You’ve seen the milkshakes everywhere but did you know they have stellar burgers and fries too?!

Cafe Habana

The best Cuban sandwich in town.

Chalk Point Kitchen

This spot is an Instagram brunch extravaganza.


This little spot’s smoothies makes your mouth smile.


In recent years Chelsea has come to boast just about everything one could want. From the Highline to the storied galleries along its westernmost border and comestibles to please every palate at Chelsea Market (or many of Chelsea’s cafés and restaurants) here you can pretty much find it all. Some of our Chelsea food/drink favourites are:

Cafe Grumpy

Cosy coffee shop with great pastries and a garden in the back.

Num Pang Sandwich Shop

Looking for something to fill you up to the brim? Massive sandwiches are here.

Blue Bottle Coffee

If you’re looking to drink some of the best cold brew in town in a café that looks like a space ship, this is the spot.


A restaurant dedicated to the NYC breakfast classic (bacon, egg and cheese). What more could you want?

Matcha Bar

Matcha cookies, matcha drinks, matcha this, matcha that – MATCHA EVERYTHING.


The Lower East Side was often the first place many immigrants called home in the late 19th and early 20th century. Today, the LES is the place to be, with many of the city’s new restaurants and bars getting their start there (ex: The Meatball Shop) but its heritage can still be felt, perhaps most strongly so at the Tenement Museum (which you should definitely check out). For a mix of the now and the past, head to:

Morgenstern’s Finest Ice Cream

Best local ice creamery in town.

Rizzo’s Fine Pizza Co.

Wanna be a real New Yorker? Try Rizzo’s pizza and you’ve made it.

Rise Coffee

HANDS DOWN the BEST nitro-coffee in town.

The Meatball Shop

You choose your ‘balls’ and how they’re served and for dessert you can order a customised ice cream cookie sandwich – what’s not to love?

Black Seed Bagels

As a New Yorker, in the NY vs Montreal bagel battle, I have to side with NY, but these bagels are a strong contender for our northern neighbours.

More Insider Guides

Bonnie Wright's Guide to New York

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