About Us

Through a quarterly print magazine, daily updated website, weekly newsletter and experiential events, we hope to change the way you travel, with an ultimate aim of bridging cultures and connecting people.

As a travel brand, we're frequently asked how we balance a thirst for exploration with the negative impact that travel has on the planet.

Be it climate change from carbon emissions or the pressures of overtourism, the detrimental effects of globetrotting are undeniable.

So, should we all stop travelling? Making up over 10 per cent of global GDP and contributing to almost 320 million jobs, tourism is a lifeline for many people and communities, and to stop travelling completely would have differently devastating effects the world over. In an increasingly polarised world, it is perhaps more important than ever to explore new places. Of course, many travel to visit family and friends too.

But a careful, considered approach to the trips we do decide to take is paramount. At SUITCASE, our intention has always been to provide our readers with thoughtful, informed recommendations, encouraging slower and more mindful travel.

We hope we help you to travel better, and always love hearing your stories from around the world.


The Team

Serena Guen, Founder

Multi-national Serena founded the award-winning SUITCASE while in her third year at NYU. Her accolades include being named as Forbes 30 under 30 (2017) as well as one of 25 under 25 most influential Londoners by the Evening Standard. In 2018, she won a Woman of the Future Award for media and a Great British Entrepreneur of the Year Award. Queen of the long weekend, Serena is the team's hotel aficionado. Her favourite micro-trip to date was Iceland and her most anticipated of the year is a road trip from Austin to Marfa.

Sebastian Bland, Creative Director

After leading a countryside existence, at the age of 18 Sebastian swapped the winding lanes of Shropshire for a faster pace in London. Always a creative at heart, he joined the SUITCASE team fresh out of Bristol University of West England having completed a degree in graphic design. As the first team member he has been fundamental in evolving the SUITCASE brand aesthetic, as well as those of Creative Studio clients. He has two German Design Awards under his belt to show for it. When Sebastian's is not lost in the depths of Photoshop or InDesign, you can most likely find him playing cricket, in the pub or in the South of France where half of his family are from.

Fleur Rollet-Manus, Creative Partnership Lead

Fleur's journey into journalism was accidental. After getting sacked - no fewer than five times - while working on a banana farm in the depths of Queensland, she needed to find a way to fund the rest of her travels. In between her (few and far between) farm shifts, she freelanced for publications such as Food and Travel, Huffington Post, TMRW Mag, and, of course, SUITCASE. After a five-year stint as SUITCASE's Contributing Editor, she joined the team in-house. Switching her gumboots for a microphone, you'll now find her co-hosting our conversation-starting podcast, The Upgrade by SUITCASE Magazine, where she deep-dives into travel's latest trends, upcoming destinations and swapping tales with travel-obsessed guests like Emma Gannon, Olivia Lopez and Bruce Poon Tip. When she's not plugged in, she's leading editorial-first campaigns for partners such as Tag Heuer, Volvo and Tourism Australia. Her next adventure? Hiking in Pakistan, taste-testing tea in Sri Lanka and lion-spotting in Botswana.

Layla Pacha, Partner Marketing Lead

With a Brazilian mother and an Algerian father, Layla's love for exotic places is more nature than nurture. After diving into the social-media world head first and handling everything from wine brands to fashion houses and tech startups, Layla found that combining her penchant for travel and social at SUITCASE was spot on. Despite her far-flung ancestry, she's the resident city girl and will happily trade in her home's Amazonian forest for a concrete jungle, where you'll find her with coffee in hand scouring Instagram for the next must-see spot.

Line Charles, E-commerce Manager

Thai-Norwegian Line had lived in four different countries by the age of 25. At four years old she was packed off to live with her grandfather, a chief monk in Northern Thailand, before moving back to Oslo where she (just about) survived the merciless winters. Next up, she hit Bali to study cultural understanding and tourism with a side of yoga, then she purchased a one-way ticket to Shanghai where she embarked on a Mandarin language programme. Now based in London, she's thrown more money into the education system and has a law degree in the bag. Thanks to her heritage, she is as comfortable whizzing down a mountain on a pair of skis as she is whipping up a batch of tom-yum soup at home.

Chanelle Thompson-Semackor, Accountant and Office Manager

SUITCASE Creative Studio

Alexandra Seitz, Head of Studio and Strategy Director

Alexandra has over 10 years experience working as a marketing specialist with a brand agency and startup background. With a strong focus on strategy, integrated communications and experiences, she has worked with clients across various sectors including Swire, ImagineX, Infiniti, Toyota, Club Monaco, 3.1 Phillip Lim, Blue Nile and more. Having lived in Hong Kong, the US, and the UK, the cultural experiences she's had allows her to see the world and the opportunities at work with a diverse, global lens.

Grace Lee, Editorial Associate

A nomad by nature, Grace began her travel media career with a 360 approach, starting out in editorial before moving briefly into PR, and finally finding her niche in creative content at Studio Black Tomato. Marrying travel and communication, she now spends her time crafting brand stories and killer copy lines for SUITCASE Creative Studio's travel and lifestyle clients. When out of office, she's usually found scouring London's streets for the next best Sunday roast or fresh pasta joint. Next on her travel hit list? Georgia's wine country, the Norwegian fjords and The Mongol Rally.

Jacob Elwood, Senior Creative