About Us

SUITCASE Magazine exists to change the way you travel. Forget underwhelming tourist clichés and embrace the adventurous appetite of the next generation.


Serena Guen, Founder and CEO

Multi-national Serena founded the award-winning SUITCASE while in her third year at NYU. Her accolades include being named as Forbes 30 under 30 in 2017, 25 under 25 most influential Londoners by the Evening Standard, winning a Woman of the Future Award for media and winning a Great British Entrepreneur of the Year Award in 2018. Queen of the long weekend, Serena is the team’s hotel aficionado. Her favourite micro-trip to date was Iceland and her most anticipated of the year is a road trip from Austin to Marfa.

India Dowley, Digital Editor-in-Chief

London-born India cut her teeth in travel journalism while living in South America and freelancing for publications including Rough Guides, Time Out, The Guardian and SUITCASE Magazine, where she went in-house in 2016. The magazine’s inadvertent adventurer, catch her horse-riding across Jordan, off-roading in Madagascar or being chased by wild dogs through the Transylvanian countryside. Despite having a Norwegian grandmother, she’s ashamed to say she has yet to make it to Scandinavia – it’s on her travel hit list, along with a road trip across the Stans to Mongolia…

Olivia Squire, Print Editor-in-Chief

Graduating into the loving/smothering embrace of a financial crisis, Olivia pinballed between a series of bizarre jobs including begrudgingly reviewing musicals (she hates them) and writing bid proposals in construction (turns out cement is not her thing) before winding up leading the editorial strategy for a travel media and events agency. After stalking Serena around a hotel pool in Miami and writing a column for SUITCASE online, she took over the magazine’s print platform in 2017. While she loves a luxury hotel as much as the next…anyone, her real zeal is for investigating the issues where travel and culture intersect, whether gentrification in Detroit, deforestation in the jungles of Borneo or spirituality in rural Japan.

Sarah Bentley, Head of Digital

Exposure therapy can be a powerful tool in overcoming fear. After working for four years in digital marketing for a luxury fashion site, Sarah joined the SUITCASE team in 2016 with acute aviophobia (fear of flying) and a strong conviction that working in the travel industry would help conquer her fears. SUITCASE coaxes her daily with alluring images of far-flung destinations and new, unexplored terrains, slowly summoning a quiet passion for travel. Thirty flights (and 30 cognacs later), she now travels with the confidence that the magazine evokes.

Gilly Hopper, Deputy Digital Editor

Gilly’s route to travel journalism was a bit of a ramble – certainly nothing near as directional as the itineraries she now curates for online. Contributing to publications including vogue.co.uk, AnOther Magazine and CNN Style before joining SUITCASE in 2018, Gilly is the culture kid (and luxury-seeker) of the office. Catch her exploring storied hotels on the Tuscan coast, unearthing hotel art in Miami or conversing with thespians off Broadway (be it Manhattan or Hackney).

Jacob Elwood, Senior Creative

Born in St Ives, Cornwall, Jacob grew up surrounded by the creative arts. He first set out to become an illustrator until he realised that you actually have to be able to draw… Casting that idea aside he went on to study Visual Communication, specialising in print design and photography, winning a D&AD New Blood Pencil and D&AD Best in Show. After university Jacob interned and freelanced at various agencies working for clients such as Sky, XL Catlin and eBay before joining SUITCASE in 2017. Today, find him designing new issues or with a camera in hand, generally singing songs out of tune and with the wrong lyrics.

SUITCASE Creative Studio

Rae Boocock, Sub-Editor

When Rae got her first splash about carol singers in her local newspaper, she wondered whether she’d reached her journalistic zenith. Two degrees and several odd media jobs spanning the New Statesman and Livingetc – via a stint in Saudi Arabia – later, she’s found her niche at SUITCASE. Here she flits between editing for the media agency, curating the magazine’s social channels and writing about topics including Britishness, travel posters and pilgrimages. Serial armchair traveller. Forever reading and drinking tea. Northern soul. Moved to Brighton for sea and love. Adores a pun almost as much as she does her cats.

Layla Pacha, Social Media Executive

With a Brazilian mother and an Algerian father, Layla’s love for exotic places is more nature than nurture. After diving into the social-media world head first and handling everything from wine brands to fashion houses and tech startups, Layla found that combining her penchant for travel and social at SUITCASE was spot on. Despite her far-flung ancestry, she’s the resident city girl and will happily trade in her home’s Amazonian forest for a concrete jungle, where you’ll find her with coffee in hand scouring Instagram for the next must-see spot.

Emma Latham Philips, Editorial and Production Assistant

Emma joined SUITCASE media in January 2019. Having recently graduated from university, she’s new to the world of work but has wrangled as much experience as she can manage, writing and working for culture publications such as It’s Nice That, TANK and METAL. She is also the founder of an arts magazine, Chróma. Emma’s love for travel was born when studying abroad in Vancouver; find her reenacting Julie Andrews in the mountains, camera in hand.

Linda Blank, Commercial Director

As a teenager, Linda dreamt about becoming a journalist but she also enjoyed solving puzzles and math equations, which put her on the path of a strategy consultant. At Accenture Strategy Linda spent almost five years helping FTSE 100 companies find growth opportunities and operational efficiencies. Several corporate offices later and her head full of frameworks, Linda decided to follow her heart back to the media industry. When not on SUITCASE duty, find her tucking into burrata somewhere in Italy, completing the running route in Biarritz or turning the pages of a Russian classic (her way of paying homage to her parental heritage).


As much as cities can be easy to dismiss and disregard, when we cast them in this role we overlook the central character they play in the ongoing theatre of our lives. The way we talk about cities is akin to how we describe our lovers – we give them pet names, write songs to serenade them with, and map out our lives through the years we spend in them. They can be decadent or they can be disappointing, but they are rarely dull or leave us untouched.

Read More


Lisbon – dubbed “The City of Seven Hills” – is topographically challenging, particularly for those teetering around in vertiginously high Louboutin heels. Still, here I am in the westernmost capital of mainland Europe (red-lacquered soles stowed in my carry-on), en route to visit the Paris-born designer Christian Louboutin at his second home.

Read More

Each volume features thought-provoking photo journals, colourful city guides, fashion editorials in inspirational locations and articles by award-winning international writers.

Receive new issues before they hit the shops, with free delivery in the UK and worldwide delivery available for all orders.

Annual Subscription

Thought-provoking, awe-inspiring and always intelligent, SUITCASE Magazine reflects the concerns and curiosities of the modern traveller. Delve into a year’s worth of stories, photo diaries and insider guides designed to set you on a different path.

4 or 5 issues per year

Vol. 28 The Cities Issue

As much as cities can be easy to dismiss and disregard, when we cast them in this role we overlook the central...