About Us

SUITCASE Magazine aims to inspire, helping people to discover different destinations and cultures. In essence, we exist to change the way you travel. Through a quarterly print magazine, daily updated website, weekly newsletter 
and experiential events, SUITCASE acts as a bridge between cultures around the world.


Serena Guen, Founder and CEO

Multi-national Serena founded the award-winning SUITCASE while in her third year at NYU. Her accolades include being named as Forbes 30 under 30 (2017) as well as one of 25 under 25 most influential Londoners by the Evening Standard. In 2018, she won a Woman of the Future Award for media and a Great British Entrepreneur of the Year Award. Queen of the long weekend, Serena is the team’s hotel aficionado. Her favourite micro-trip to date was Iceland and her most anticipated of the year is a road trip from Austin to Marfa.

India Dowley, Digital Editor-in-Chief

London-born India cut her teeth in travel journalism while living in South America and freelancing for publications including Rough Guides, Time Out, The Guardian and SUITCASE Magazine, where she went in-house in 2016. The magazine’s inadvertent adventurer, catch her horse-riding across Jordan, off-roading in Madagascar or being chased by wild dogs through the Transylvanian countryside. Despite having a Norwegian grandmother, she’s ashamed to say she’s yet to make it to Scandinavia – it’s on her travel hit list, along with a road trip across the Stans to Mongolia.

Sarah Bentley, Head of Digital

Exposure therapy can be a powerful tool in overcoming fear. After working for four years in digital marketing for a luxury fashion site, Sarah joined the SUITCASE team in 2016 with acute aviophobia (fear of flying) and a strong conviction that working in the travel industry would help conquer her fears. SUITCASE coaxes her daily with alluring images of far-flung destinations and new, unexplored terrains, slowly summoning a quiet passion for travel. Thirty flights (and 30 cognacs later), she now travels with the confidence that the magazine evokes.

Olivia Squire, Print Editor-in-Chief

Graduating into the loving/smothering embrace of a financial crisis, Olivia pinballed between a series of bizarre jobs including begrudgingly reviewing musicals (she hates them) and writing bid proposals in construction (turns out cement is not her thing) before winding up leading the editorial strategy for a travel media and events agency. After stalking Serena around a hotel pool in Miami and writing a column for SUITCASE online, she took over the magazine’s print platform in 2017. While she loves a luxury hotel as much as the next…anyone, her real zeal is for investigating the issues where travel and culture intersect, whether gentrification in Detroit, deforestation in the jungles of Borneo or spirituality in rural Japan.

Jacob Elwood, Senior Creative

Born in St Ives, Cornwall, Jacob grew up surrounded by the creative arts. He first set out to become an illustrator until he realised that you actually have to be able to draw… Casting that idea aside he went on to study Visual Communication, specialising in print design and photography, winning a D&AD New Blood Pencil and D&AD Best in Show. After university Jacob interned and freelanced at various agencies working for clients such as Sky, XL Catlin and eBay before joining SUITCASE in 2017. Today, find him designing new issues or with a camera in hand, generally singing songs out of tune and with the wrong lyrics.

Line Charles, Office Manager

Thai-Norwegian Line had lived in four different countries by the age of 25. At four years old she was packed off to live with her grandfather, a chief monk in Northern Thailand, before moving back to Oslo where she (just about) survived the merciless winters. Next up, she hit Bali to study cultural understanding and tourism with a side of yoga, then she purchased a one-way ticket to Shanghai where she embarked on a Mandarin language programme. Now based in London, she’s thrown more money into the education system and has a law degree in the bag. Thanks to her heritage, she is as comfortable whizzing down a mountain on a pair of skis as she is whipping up a batch of tom-yum soup at home.

Dave Harvey, Senior Partnerships Manager

Northern Irish Dave brings a wealth of luxury sales experience to SUITCASE, with 15 years in media sales working for powerhouse design titles, most recently as Associate Publisher of Wallpaper*. It was his love of travel – meatballs and snow in Stockholm; tacos and yoga in Tulum; wine and people-watching in Paris – and the magazine’s aesthetic that drew him to SUITCASE, where he’s set his sights on Copenhagen. When he’s not teaching yoga at the weekend, find Dave cooking up a storm at home, walking his whippet in the countryside or planning his next weekend break.

Katie Oldworth, Social Media Manager

Katie got a taste for travel after embarking on a solo trip to Argentina to brush up on her Spanish post A Levels. The two-month trip turned into a six-month adventure across Brazil, Bolivia, Uruguay and Peru with a fellow traveller she met en route. She returned home with vastly improved Spanish, a friend for life and a desire to see the rest of the world. Katie began her career in social media working for a small start-up that later sent her to Los Angeles on secondment. Since then, Katie has worked for various London-based creative agencies, writing social strategies and managing global luxury and hospitality accounts.

Gilly Hopper, Contributing Editor

Gilly’s route to travel journalism was a bit of a ramble – certainly nothing near as directional as the itineraries she now curates for online. Contributing to publications including vogue.co.uk, AnOther Magazine and CNN Style before joining SUITCASE in 2018, Gilly is the culture kid (and luxury-seeker) of the office. Catch her exploring storied hotels on the Tuscan coast, unearthing hotel art in Miami or conversing with thespians off Broadway (be it Manhattan or Hackney).


SUITCASE Creative Studio

Linda Blank, COO

As a teenager, Linda dreamt about becoming a journalist but she also enjoyed solving puzzles and math equations, which put her on the path of a strategy consultant. At Accenture Strategy Linda spent almost five years helping FTSE 100 companies find growth opportunities and operational efficiencies. Several corporate offices later and her head full of frameworks, Linda decided to follow her heart back to the media industry. When not on SUITCASE duty, find her tucking into burrata somewhere in Italy, completing the running route in Biarritz or turning the pages of a Russian classic (her way of paying homage to her parental heritage).

Caroline Baneth, Head of Content and Strategy

Caroline’s parents met while island hopping in Greece. Her French mother and American father bridged the transatlantic distance by penning handwritten love letters to each other, which they’d then have to painstakingly translate (this was before Google did it for you). Fast forward 31 years and Caroline is similarly harnessing the power of travel and communication, building strategies to help brands share their visions and values through multimedia travel content. Before SUITCASE, Caroline was Managing Editor at Amazon Fashion Europe and previously headed up editorial content for MR PORTER, spending free time planning adventures to little-known locales in France and the Philippines. Next on her list: Norway.

Rae Boocock, Sub-Editor

When Rae got her first splash about carol singers in her local newspaper, she wondered whether she’d reached her journalistic zenith. Two degrees and several odd media jobs spanning the New Statesman and Livingetc – via a stint in Saudi Arabia – later, she’s found her niche at SUITCASE. Here she flits between editing for the media agency, curating the magazine’s social channels and writing about topics including Britishness, travel posters and pilgrimages. Serial armchair traveller. Forever reading and drinking tea. Northern soul. Moved to Brighton for sea and love. Adores a pun almost as much as she does her cats.

Layla Pacha, Social Media Executive

With a Brazilian mother and an Algerian father, Layla’s love for exotic places is more nature than nurture. After diving into the social-media world head first and handling everything from wine brands to fashion houses and tech startups, Layla found that combining her penchant for travel and social at SUITCASE was spot on. Despite her far-flung ancestry, she’s the resident city girl and will happily trade in her home’s Amazonian forest for a concrete jungle, where you’ll find her with coffee in hand scouring Instagram for the next must-see spot.


As much as cities can be easy to dismiss and disregard, when we cast them in this role we overlook the central character they play in the ongoing theatre of our lives. The way we talk about cities is akin to how we describe our lovers – we give them pet names, write songs to serenade them with, and map out our lives through the years we spend in them. They can be decadent or they can be disappointing, but they are rarely dull or leave us untouched.

Read More


Lisbon – dubbed “The City of Seven Hills” – is topographically challenging, particularly for those teetering around in vertiginously high Louboutin heels. Still, here I am in the westernmost capital of mainland Europe (red-lacquered soles stowed in my carry-on), en route to visit the Paris-born designer Christian Louboutin at his second home.

Read More

Each volume features thought-provoking photo journals, insider city guides, inspiring locations and long-form travel stories by award-winning international writers.

Receive new issues before they hit the shops, with free delivery in the UK and worldwide delivery available for all orders.

Annual Subscription

Thought-provoking, awe-inspiring and always intelligent, SUITCASE Magazine reflects the concerns and curiosities of the modern traveller. Delve into a year’s worth of stories, photo diaries and insider guides designed to set you on a different path.

4 or 5 issues per year

Vol. 29 The Taste Issue

It’s the consumption of not just food, but also an entire culture, that makes the unashamed pursuit of a goo...