Meet the guru of nouveau Scandi-chic, interior designer Beata Heuman. From her Hammersmith studio, she expounded her love for Italy and let us in on the world’s best bar along with why colourful, joyful homes are trending.
05 March, 2020
Sweden
-born, London-based
interior designer Beata Heuman has turned her back on her
design-roots – at least where the out-moded concept of
all-white-everything is concerned. Typical
Scandinavian touchpoints of colourless walls, white-wood floors
and chalky ceilings are scarce among her largely playful,
theatrical stylings and colourful constructions.
Whether it’s a kaleidoscopic Chelsea pied-à-terre or a cheerful
Sussex cottage, we’ve “pinned” and “saved” an album’s worth of her
vivacious designs, which take inspiration, in part, from Swedish
folk heritage. Even our dining decisions are influenced by Beata –
brunch at Farm Girl (on the semi-regular) is as much elevated by
our appreciation of its farmhouse-meets-coastal-California
interiors (which Beata designed) as by its cloud-like buckwheat
pancakes.
We headed west to visit the designer’s Hammersmith studio and
feast over her design space. While there, we unpicked why she
struggles to shake her love of
Italy and it’s crumbling, slightly mad palazzos, debated over
the best bar in the world and ultimately conceded that our
collective homes – which pale in comparison (in every sense) to
Beata’s – are due a boom of colours and patterns.
I was born and raised on a farm in the south of
Sweden and I moved to
London in my early 20s. I’m currently writing a book about my
designs [published with Rizzoli]. The process has made me analyse
my work in a new way, and I’ve discovered there are strong Swedish
influences throughout everything I do.
The clear, vibrant colours I use are definitely inspired by
Swedish folk heritage and, while I use movement and curves in my
designs, there is always a simplicity to it, which is inherently
Swedish. The interest in mythology and use of small, embellished
details are influenced by the Swedish grace period, but I also look
further back to Gustavian times. Josef Frank is also a huge
inspiration for me. He was born in
Austria, but he left a big mark on how Swedes – including
myself – design their homes.
Imaginative, considered and fresh.
Trends have a cyclical nature’ they react to what has come
before. Every time they reoccur, an aspect of the trend will have
evolved, which makes it exciting and new, but the core ideas are
often steeped in tradition.
You could argue that the bleakness of the current political
climate means that people need more vibrancy, warmth and comfort in
their day-to-day life. Another factor could be the way that social
media feeds have established a need to create attention-grabbing
imagery that will generate engagement. This, in turn, could be
affecting how people decorate their homes – the more striking the
better.
Definitely! With two little children and a business to run, I
don’t get as much chance as I would like venture out and find
design inspiration in person, so Instagram is a great, accessible
place to get ideas.
I’m kind of obsessed with The Palomar at
the moment – it serves delicious Israeli-inspired food just off
Piccadilly Circus.
Bemelmans Bar in The Carlyle Hotel, New York.
Whenever I travel, which isn’t often these days because of my
little girls, I find it hugely inspirational. Creative thoughts and
ideas come from looking at things with fresh eyes and considering a
less-trodden path. A change of scenery, as well as experiencing
another culture is a very good way of unlocking your
imagination.
Villa
Santo Sospir in St Jean Cap Ferrat
Thorvaldsens Museum en in
Copenhagen
Le Sirenuse in Positano, Masseria Torre Coccaro in
Puglia and, a little less well-known, Commenda
di San Calogero in
Sicily is beautiful. I love Italy, evidently.
I don’t like anything with too many mod cons – in fact a
slightly dishevelled palazzo is probably my ideal place to stay. In
essence, I think you want to escape into another world. Obviously I
appreciate an exquisite room, delicious food, excellent service,
but ideally it should all have a relaxed, unpretentious air. My
absolute dream would be to design a boutique hotel.
We just started work on a brownstone in New
York which is particularly exciting! We have several special
London projects on the go and we are also working on a wonderful
townhouse in
Rotterdam. We have lots of new products being released for our
Shoppa this year and many more in the works; I’m
particularly excited about the new fabrics we’re working on.
I look at Josef Frank’s work and that of Vanessa Bell; Duncan
Grant’s Charleston is also a source of inspiration. My husband and
I went so Sicily for our honeymoon, starting in
Palermo and travelled around the coast; I seem to always be
scrolling back through the pictures I took – crumbling, slightly
mad palazzos are proving to be an infinite source of ideas.
I love my job and working for clients who appreciate what we do,
but it’s always an amazing feeling when you receive industry
recognition, such as winning House & Garden’s inaugural
Designer of the Year Award in 2018 and being included in
Architectural Digest Top 100 list for 2020.
The
River Café is just down the road from where we live and is
perfect for a special occasion. I also pop into The Anglesea
Arms in Hammersmith for a delicious weekend lunch. A new
favourite place, just a few minutes walk from my house, is Sam’s Riverside
– the food is great and it does a mean whisky sour.
eBay and Etsy! If there’s a will, there’s a way.
We design everything ourselves and produce all our original
pieces with workshops in the UK, Italy and Sweden.
For me it’s all about having a spark with the client, so as long
as that’s there, I’m very happy to do any type of project. We want
to create a full vision, with original and considered details,
which I believe enhances your life and makes you happier. This
approach probably appeals to residential clients more. I can see
how the value of what we do may be a bit lost on someone making a
purely commercial decision.
Soane
Britain is my absolute favourite place. 8 Holland Street
has a beautiful selection and I’m a big fan of Retrouvius.
Against Design by Josef Frank.
Never travel without a book and try and only bring carry-on
luggage.
Having just packed a big bag for a trip to
Stockholm, it’s basically stuffed with things for my two
daughters – I’ll be lucky to fit in a pair of jeans for myself. Oh,
the joys of parenthood!
Beata Heuman will be speaking at London Design Week 2020 at Design Centre,
Chelsea Harbour on Sunday 8 March.