Genie in a Bottle: The Cult Beauty Brand Elevating Daily Routines into Joyous Rituals

From a silky whipped mask that leaves toxins in the dust, to a get-your-glow-on face oil we're convinced was blended by the gods, whind, the Moroccan-inspired beauty brand pioneering potent but sensorial skincare, has your new hero product in the (carry-on) bag.

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It was a frustration with joyless, clinical skincare products that sparked Hind Sebti's decision to create her own beauty brand. After a 20-year career in the industry, Moroccan-born Hind came to the conclusion that science-led skincare solutions had been favoured at the expense of joy and ritual: beauty had become "all head and no heart".

Making it her mission to bring some soul back to skincare, Hind drew from the self-care culture of her native Morocco, creating a sensual, cruelty-free line of beauty products that not only elevate daily beauty routines to soulful rituals, but produce skin-saving, revolutionary results. whind was born.

Too good to be true? Don't just take our word for it. From luxurious masks to a bewitching face oil that kisses like the Marrakech sunshine, we've handpicked our favourites so you can try them out for yourself. You're welcome.

Transport yourself to sunnier climes with these sensual, Moroccan-inspired beauty must-haves from whind.

Marrakech Light Illuminating Magic Oil


Small enough to pop into your hand luggage for an instant on-the-go glow, this pocket-sized powerhouse boasts nine antioxidant-rich sun oils that leave our skin feeling as sun-glossed as an expertly crafted cocktail on a riad rooftop. Unlike most other face oils, its super-fast-absorbing texture means that you won't need to linger before applying makeup - simply apply a few drops onto cleansed skin, whip on your makeup and go.

Buy now at whind£69.00

Kasbah Moonlight Transforming Cream to Oil Nightly Mask


Massage on this regenerative, fast-absorbing overnight treatment before bed and you'll be rewarded with hydrated, renewed, plumped-up skin by morning. Designed to mirror the skin's sleep regenerative cycle, the clever formula's potent blend of botanical oils, argan oil and vitamin E transforms from a silky-smooth cream into a nourishing oil when massaged in. Oh, and its sensual scent of iris and orange blossom is sure to whisk you straight to starry desert nights and into dreamy slumber, too.

Buy now at whind£65.00

Oasis Fresh Dissolving Jelly Cleanser


If you've been searching high and low (like us) for a powerful cleanser that doesn't strip the skin or leave any residue, then you've hit the jackpot. With a delicious all-star mix of vitamin C, niacinamide, glyercin (for nourishment) and natural sugar-based surfactants, this pH-balanced jelly melts into a milk to lift impurities and unclog pores, elevating your cleansing routine to a sensual and refreshing ritual you'll actually look forward to each morning. No dryness, no tightness, no residue.

Buy now at whind£32.00

Atlas Pure Purifying Whipped Mask


A skin-detox mask that doesn't crackle or dry out our skin? Yes, please! Formulated with a blend of clays and salicylic acid, this soothing and nourishing mask promises purification with a difference - watch in delight as your pores are detoxified and cleansed within 10 minutes, revealing radiantly clear skin with a luminous-matte glow.

Buy now at whind£40.00

Sahara Silk Vanishing Cream Exfoliator


Say goodbye to dull, lockdown-deadened skin with this creamy exfoliating mask that ever so gently buffs away dead skin cells, leaving you with a bright and dewy "wide awake" complexion. Powered by whind's uniquely nourishing triple-action complex of pomegranate enzymes, rhassoul clay and rice bran, this groundbreaking formula promotes cell renewal just as effectively as glycolic acid, while deeply nourishing your skin for a smooth, desert-lit glow.

Buy now at whind£55.00
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Science, Sensuality and Skincare: Meet whind founder Hind Sebti