Forte dei Marmi, Italy

Forte dei Marmi, Italy

Manicured beaches and crystalline waters framed by the Apuan Alps, Tuscany’s “fabulous Forte” is teeming with five-star hotels and a faithful crowd of fashion-forward summer regulars.



Known
for its pristine beaches, elegant villas and glamorous
people, this little Tuscan town has earned the moniker “fabulous
Forte”. Wander through the streets lined with countless designer
outlets for a spot of window shopping before heading to The
Pontile, a long pier built in 1876 that stretches out into the
Tyrrhenian Sea.

People-watch from beachfront bars as chic sunbathers amble down
to the sand, clad in dresses that billow in the sea breeze, or go
to the harbour to admire (read: celeb-spot) any of the
larger-than-life yachts gently bobbing in the bay.

Framed by a backdrop of the Apuan Alps, escape the glitz and
glamour of Forte’s centre and make your way into the town’s
backcountry for winding paths and long walks amid the mountain
woodlands. Come evening, treat yourself with a trip to any of
Forte’s famed “bagni” (baths) for some serious self-care in the
form of spa pools, saunas and steam
rooms.

Don’t miss…

Despite what the exclusive showrooms and Bugatti-filled streets
might lead you to believe, Forte dei Marmi is equally as famous for
its markets. If you’re looking for a bargain, Piazza Marconi hosts
a weekly flea market, while Vittoria Apuana in Piazza Dante
showcases delicate antiques.

Who to take with you

Ideally a friend with deep pockets and an eye for designer
deals.

When to go

The summer months are when Forte dei Marmi is at its best, but
come in July for the annual International
Fireworks Festival of Forte dei Marmi. Fireworks light up the sky
as top pyrotechnic companies compete in a series of kaleidoscopic
performances.

Where to stay

While Forte isn’t short of luxury resorts, stay at Albergo Pietrasanta for a hotel
differing from its flashy neighbours. Set in a 17th-century
palazzo, the hotel is filled with intricate designs and frescoes.
Spend days admiring the owner’s collection of contemporary art that
decorates the walls, before collapsing into a decadent four-poster
bed.

Most likely to bump into…

Fashion designers such as Giorgio Armani, Paul Smith and Miuccia
Prada own expansive properties here, so keep your eyes peeled for
celebs working on their tan or browsing the shops.

Essentials to bring with you

Confidently strut past designer stores in this floral-print Reformation
midi-dress.

How to get there

Fly to Pisa airport and transfer from there. Or charter your own
private yacht, as is often de rigueur here.

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