Exploring Paris with Maje founder Judith Milgrom

Exploring Paris with Maje founder Judith Milgrom

has always been a fashion capital and Maje is a
certifiably Parisian brand.

I love Paris; its architecture, its culture, its cafés… Paris is the city where I founded Maje and it’s always an inspiration in my design.

Judith Milgrom, founder and creative director of Maje.

Coming to Paris
as a teenager, the Moroccan-born designer epitomises Parisian chic.
Sister to Sandro founder, Evelyne Chétrite, the pair breathe a
particular elegance into all they create. Engaging with Paris’s
charismatic nature, Milgrom maximises on the fashion capital’s
sartorial standards, reinventing classic items with a certain

We flâneured about the city with Judith to take in some of her
favourite spots.

Where do you go in Paris for inspiration?

I love sitting at a café and watching women move, walk, live,
especially at Le
; so Parisian.

What are some lesser-known Parisian brands you like?

K-way, we
did a collaboration together a few years ago. I also love Charlotte
for a delicate jewellery and Solange
for her necklaces and colourful rings.

Favourite restaurant?

There are many, depending on my appetite. Le Duc for fish,
for traditional Japanese, Cebus for pasta – it’s the tiniest
restaurant in Paris. Not forgetting Chez Nini for the best couscous
and grills in town – it reminds me of my childhood in Morocco.

Best bar to wear your cocktail-hour separates to?

Bar de
l’hôtel Costes
and the Ritz.

The best place to treat yourself?

Martine de Richeville.

Where should we go for breakfast?

It’s a mix between old fashion French and English breakfast. I love
their madeleines.

For a blow-out dinner go to…

. I also like the cosy ambience of Castel.

Best place for clubbing?

I used to go to Les Bains Douches and dance all night in the 90s. Now
it’s more for my son who’ll turn 18 in the coming year.

Tell us a secret spot only locals know about…

Le Sentier, the neighbourhood where Maje started. It’s the Paris
fashion mecca for wholesalers and the neighbourhood has a lot of
energy. When I started my business, we all knew each other and we
also helped each other a lot. Today, it has changed but still

The gallery we can’t miss?

I like modern and contemporary art, so I’d opt for Palais de Tokyo
and Centre
George Pompidou
. Le Jeu de Paume is also a good spot and I love
discovering new artists at galerie Perrotin.

Most beautiful place to spend a Sunday?

Les Puces de Saint Ouen for antiques and vintage curios – it’s
like Ali Baba’s cave.

And finally, what’s in your SUITCASE?

I usually travel light. A little black dress, an M bag that you
can carry from day to night, a pair of sneakers, a pair of heeled
sandals, a cashmere sweater, high waisted straight trousers and a
masculine blazer with an underlined waist.

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