UXUA's seduction goes well beyond its idyllic setting in a 16th-century village square on Bahia's Discovery Coast; its impeccable design by former Diesel creative director Wilbert Das; and its popularity among the glitterati (including Moss, Kloss and Beyoncé). The hotel has a multi-pronged approach to maintaining the magic and irresistibly Instagrammable look of the beach town. A full-time lobbyist keeps unscrupulous developers at bay, the next generation of eco-warriors are being trained up and forgotten festivals are being revived. At UXUA, staff can learn another language or be sponsored to get a degree (there are currently two graduates and counting). Ingenious recycling means showers stand in hollow tree trunks, sinks are made from scooped-out logs and new materials are weaved on ancient looms. The local Pataxó tribe have also taught the hotel how to make objects, such as lamps, baskets and items usually made of plastic, from river weed and grasses, while every last fibre of coconut is put to good use.
Praça São João Batista Quadrado Histórico Trancoso Bahia Brazil