Global Young Designer Spotlight: Tata Naka

Global Young Designer Spotlight: Tata Naka

This audacious duo is mixing it up in the fashion world by breaking away from the popular minimalist trend with anoisy eloquence. We asked them all about it…

brainchild of twin sisters Tamara and Natasha Surguladze,
Tata Naka is
a young, London-based womenswear label mixing it up with funky,
fashion-forward styles which incorporate bold colours and
contemporary cuts.

The brand name refers to the sisters’ collective identity,
coined by childhood friends who couldn’t tell them apart. After
graduating from Central Saint Martins in 2000, the sisters launched
their eponymous label and have been creating their recognisably
quirky collections ever since. Drawing inspiration from whatever
catches their eye – be it American high school cliques or South American dictators – results in statement
pieces with an aesthetic combining bright colours, loud patterns,
intriguing textures and striking silhouettes, which was recently
seen on the catwalk debut of their AW16 collection.

This audacious duo is mixing it up in the fashion world by
breaking away from the popular minimalist trend with anoisy
eloquence. We asked them all about it…

Brand name

Tata Naka


Tamara and Natasha Surguladze


Designers are originally from Georgia, but the brand was
established in London



Type of brand

Womenswear – and we’ve just branched into interiors and homeware
which is super exciting

Where we can find you?

Browns in London and then lots of different stores worldwide

How would you describe the ideal Tata Naka woman?

Adventurous, with a sense of humour

How closely is your brand connected to your hometown of
Tbilisi, Georgia’s capital?

We were born and raised there so there’s always going to be
underlying influence. In terms of our collections, at the beginning
of our design career the influence was more literal and we’d
directly use Georgian films or the house we grew up in as
inspiration. It’s more subtle now though.

Why should we visit Tbilisi?

The city has a lot of history and has been through a lot of
change. It’s so interesting to trace these developments from
ancient Georgia right through to the Soviet era, and the
modernisation of the city that we see today. Not to mention, it’s
also an extremely charming, exotic city to explore.

Tell us three things we must see or do in Tbilisi

Get lost in the old town and the Sololaki district, then wander
around and check out all the Soviet architecture, it’s fascinating.
Look out for all the old churches too – so beautiful.

You explore so many different cultures and themes in your
collections, from
socialite culture to Russia‘s
famous ballet. Talk us through the specific influences behind three
of your collections.

We love researching random ideas which we think would translate
well into our collections – we never know where it’s going to lead
us. For example, for AW15 we had fun exploring the ‘whodunnit’
genre, specifically the board game Cluedo. For SS16, we were
inspired by the magical realism of South American culture, which we absolutely
love and covered the literature of Gabriel Garcia Marquez as well
as the art of Diego Rivera. The work of the late German dancer Pina
Bausch was another huge inspiration behind our dance collection for

How do you choose what part of a culture that you want to

It always depends on our mood and interests at the time. It
could be an exhibition that we saw that inspires an idea which we
want to explore further and see how we can translate it into
clothes. For example, the Maharaja Exhibition at the Victoria &
Albert Museum a few years ago influenced our SS10 collection which
was a hybrid of a maharaja and an English gentleman.

How do you ensure that cultures are sensitively and accurately
represented in your collections?

Obviously our inspiration is always done from our own point of
view – it’s not a historical depiction but rather Tata Naka’s
interpretation of a certain culture.

You presented your latest collection AW16 during London Fashion
Week not too long ago. What inspired this collection and how does
it show the growth of the Tata Naka brand?

The collection was called ‘Last Days of Disco’ and was inspired
by the transition period between the free-spirited and decadent
disco era of the late 70s and the start of the Wall Street-led
Reaganomics of the 80s. We love to explore contrasts.

What remains constant throughout each of your new

I think a sense of humour – that’s one of the most important
aspects of our collections

As designers, where do you want to travel to next?


Where do you think will be the next fashion capital?

Fashion has spread so much now that it’s a difficult question to
answer. We don’t think it’s as much about the place but the
designers themselves, who seem to be constantly moving around. It’s
a really exciting time for global fashion.

What advice do you have for other young designers?

To make sure they create their own identity and really believe
in it – you have to really own it

Discover More
Global Young Designer Spotlight: Phoebe English