Not Just A Shop: Is Maiyet London’s Coolest Concept Store?

This season, London welcomes an exciting new retail and lifestyle destination in the form of a concept store by Maiyet, the renowned ethical luxury brand which works closely with artisans and craftspeople to create sustainable yet sumptuous pieces. The store, which is the first of its kind and designed by the Cavendish Studios collective, will stock the brand's entire AW16 collection, alongside interiors, flowers, food, gifts and skincare from like-minded partners, such as Tom Dixon, Silka Ritton-Thomas of The TukTuk Flower Studio, Tata Harper and Phaidon. More than just a shop, the space will play host to live music, poetry readings, film screenings and even magic shows, offering what founder Paul Van Zyl calls "an approach to the world that is fun, curious, stylish and considered."

The Mayfair space will also house Jasmine Hemsley's first solo project, the East x West pop-up café which pairs ancient Ayurvedic food principles with fresh British seasonal ingredients. This emphasis on locality is present throughout the store, from the locally sourced flowers used by Tuk Tuk, to the Cornish clay with which artisans crafted the in-store installation, which is designed to dissolve back to the natural materials from which it was formed leaving no environmental footprint.

The Maiyet concept store is at 41 Conduit Street, W1S 2YQ until Christmas.

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