Lyon Porter, of Urban Cowboy fame, spills his hospitality secrets and gives us a preview of his latest venture, The Dive Motel.
23 October, 2019
Turning
the concept of bed and breakfast on its head, Lyon
Porter – founder of Urban Cowboy – has managed to hipsterise the once
humble holidaymaker’s habitat into the antithesis of your grandma’s
B&B.
With oodles of charm (and a guestbook full of Instagrammers),
Lyon has a collection of hideaways that are variants of boutique
hotels – design-led, quirky and each with their own distinctive
character. Inspired to create Urban Cowboy while on a surfing trip
to Maderas Village in Nicaragua, Porter launched Urban Cowboy in
Brooklyn in 2014, with an outpost opening in Nashville, Tennessee
soon after. His latest project, The Dive Motel
in Nashville is a kitsch, Americana dream come true.
We were so shocked that Nashville didn’t have a pool scene (it gets terribly hot in the summer) so we decided to build one. We also had so much fun creating a new brand that was a motel, not a hotel. The core ethos of The Dive is “have fun”.