Welcome to the “Home of the New” with NeueHouse CEO Josh Wyatt

Welcome to the “Home of the New” with NeueHouse CEO Josh Wyatt

At the helm of the “home of the new”, CEO Josh Wyatt of collective workspace NeueHouse gave us a schooling in hospitality and innovation, and let us in on his favourite hangouts in LA and New York.

the most stylish work-and-play scene around, NeueHouse
is a collective workspace designed for today’s creative
entrepreneurs – namely prominent artists, innovators and Hollywood

Serving as a sanctuary for the urban elite across it’s US
collective (from LA to NYC), NeueHouse has a vibe that is very much
a business-meets-members-club. San Franciscan CEO Josh Wyatt (who
built the world’s largest millennial-driven hotel company,
Generator Hostels) is the man responsible for communicating
NeueHouse’s quiddity to its membership of radical thinkers and
their guests.

Where are you from and how has that shaped or inspired

I grew up in Marin County, right outside of
San Francisco
. The city has gone through huge changes over the
years with some of the most important companies in the world having
headquarters just a short shoot along to Palo Alto.

You built the world’s largest millennial-driven hotel company,
Generator Hostels. How did you do it?

I think truly keeping the consumer in mind was the most
important contributor to Generator Hostels’ success. Focusing on
our design and public spaces with a point of view separated the
brand from what others were doing and drew the millennial
demographic we were aiming to target. It was also good timing, with
Airbnb taking a lot of customers from traditional hotels – we were
able to cater to this market.

What is the concept behind NeueHouse?

The NeueHouse brand is a potent growth engine living at the
intersection of real estate, hospitality, industry brand and
digital works. Our vision is to redefine the way creatives, artists
and entrepreneurs work, as well as to collaborate, socialise and
discover within design-driven spaces through cultural programming
and unparalleled hospitality. When I stepped into my role, I aimed
to double down on this vision to enhance our offering and scale our
boutique platform to better serve our members wherever they may

When did you join NeueHouse and what about it appealed to

I joined the team almost a year ago in November
2018. We have done a deep dive into the world of sensory moments in
technology, design and arts, and also considered our literature,
art and comedy programming to ensure that we deliver creative
inspiration to both our members and employees.

Why do you think people want to be part of the NeueHouse

NeueHouse is the home of the new. We give our members exclusive
access to programming and incomparable hospitality, enhancing their
work in addition to the creative community we foster. This is
something that you can’t really find anywhere else.

What are the perks of membership at NeueHouse?

NeueHouse offers key needs for members and guests as soon as
they enter the space. Not only is there an incredible workspace
that allows people to function at the highest professional level,
but there are innovative food and beverage offerings with seasonal
menus and a commitment to healthy eating, in addition to
world-class programming at scale. We have full-time teams to ensure
our events are produced at a high level and that we bring together
people from all different disciplines.

Finish this sentence: “The resurgence of the members club is
due to…”

… adaptability and accessibility.

What locations/ destinations most inspire your creativity?

Other than New York and LA, I think that London, where I spend
most of my time, is electric and has so many world-class cultural
offerings mixed in with the visual historic backdrop that makes it
to me such a comfortable place to be. We’d love to bring the
NeueHouse concept to Europe starting with this city.

NeueHouse opened in New York first and then LA; where is
NeueHouse expanding to next?

We have some really exciting expansion plans confirmed in the
US. Next up will be our
Downtown LA
location opening in the historic Bradbury building.
To bring the NeueHouse network to a new part of LA and also an
iconic building is an exciting next step for us. We are aiming to
grow mindfully and select buildings that truly inspire, but will
continue to share a common emphasis on social and cultural

Must-visit spots in LA include…

Night+Market – Great Thai food. It has a few spots
around the city.

Grand Central Market – A DTLA food spot like no other,
this place is close to NeueHouse Bradbury.

What this cannabis dispensary has managed to do marketing wise is
revolutionary. Whatever your stance is within the world of CBD and
cannabis products it’s worth stopping by to see their supreme style

Must-visit spots in New York include…

The Broken Shaker – It was smart for Freehand
to move its Miami hit spot to New York – it’s right by Neuehouse
and a great place to grab a summer drink.

The Times Square EDITION – I’ve recently stayed
at Ian Schrager’s newest hotel. What they’ve managed to achieve in
a pretty gnarly part of town is so impressive. You’d never know you
were in New York.

Again this is right near NeueHouse so very convenient when I want
to switch off after a long flight or meeting. How Inscape has
brought meditation to even the most jaded of New Yorkers and
removed stigma against this ancient practice is impressive.

What makes a good hotel?

One of the keys to great hospitality is to always put the
consumer first – meet their wants and needs at any time of day.
There needs to be somewhere for every type of guest; be it business
travellers, vacationers or locals stopping by to socialise, it
needs to be a one-stop shop. That, and good design of course.

Podcasts to download for our next flight…

I had the opportunity to chat with Charles Day on his Fearless:
The Art of Creative Leadership podcast which aims to unlock
creativity in its listeners through these conversations – it’s an
inspiring series. Other than that, NPR’s How I Built This with Guy
Raz is great for any budding entrepreneur or business person.

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