Provence Glory: A Very French Love Letter to the World

Flooded with shimmering meadows, tall cypress trees, rolling fields of lavender and countless vineyards, Provence is France’s love letter to the world.

When the Good Lord begins to doubt the world, he remembers he created Provence.

Frédéric Mistral

Located in south-east France, the sun-drenched region of Provence is famed for its azure coastline. Yet, beyond the spotlight of its sandy shores lies a world of lesser-trodden landscapes. From Roman landmarks and 16th century stone shuttered buildings to its endless lavender fields and vineyards, Provence is as dreamy as it sounds. Ideal Pinterest fodder.

Labelled as an artists retreat, the magic of this place has inspired creatives for decades. Henri Matisse, Pablo Picasso, Vincent Van Gogh and Paul Cézzane are just a handful of the masters that fell for the beauty of Provence. Van Gogh's time in the light of the South has since led to Fondation Vincent Van Gogh opening in the heart of Arles.

There's no denying Provence is a feast for the eyes, but it's also just as intoxicating for the senses. Some of the world's favourite fragrances and wines are grown in these fields - for every Chanel No.5 perfume bottle, thousands of flowers are picked here. Continuing to tickle noses, there's more than 430 vineyards to choose from making it rude not to spend afternoons glugging locally harvested rosé.

When you’re born here, it’s everything. Nothing else will do.

Paul Cézanne

The Lowdown

Provence Glory by François Simon is published by Assouline and is available to purchase at

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