If

If
your invitation to London Fashion Week got lost in the post,
discover the capital’s design talent and marvel at fast-fashion
deviance through the lens of some of our favourite London
Instagrammers.

Seven London influencers to follow now

Always just that little bit undone, west Londoner Lucy Williams’
style is casual while still being high fashion. There’s luxe to her
look, whether she’s wearing a slip dress and checked jacket or a
cosy knit paired with a fishnet bag. Despite apparent
effortlessness, rest assured her nonchalant look is expertly
assembled – completed by a perfectly executed messy bun.

This Finnish-born, London-based design graduate has an
impeccable eye. Hagelstam’s feed is carefully curated, showcasing a
mutable style that takes you from insouciantly casual to top-level
glamour in one scroll. Whether sporting Jacquemus or Zara,
Hagelstam’s mix of high and low is commendable. A shoe enthusiast,
her posts have editorial flare, veering away from the
conventionally pretty and safe in favour of a more innovative
guise.

Charrière’s irreverence to fashion and blogging is utterly
refreshing. The half-French, half-English blogger is known for her
sharp take on dressing, collaborating with brands including Chloé
and Mango. She launched her blog in 2010; Camille
Over the Rainbow is a beautiful blend of romanticism and
nostalgia. A regular fixture on the fashion-week circuit, Charrière
is also the co-writer and co-presenter of the Fashion No Filter
podcast – a behind-the-scenes look at how the industry
operates.

As Fashion Director at Net-A-Porter, there is a lightheartedness
and functionality to Aiken’s wardrobe. A fan of the trench – and
oversized coats in general – Aiken’s recently launched website,
Two, is a wonderful reflection of her personal style. Playful with
proportions, her outfits mix chunky knits, tailored suits, chemises
and statement sleeves, inspiring a workable wardrobe for day
through to night.

Maximalist dressing and mismatched clothing, Susie Lau’s style
is loud, cheerful and uplifting. Donning jarring colour
combinations and extravert prints, there isn’t a silhouette that
Lau hasn’t tried. British-born Chinese by way of Hong Kong, Lau is
one of the fashion blogosphere’s great educators and a staunch
supporter of young homegrown designers such as Molly Goddard,
Simone Rocha and Hannah Weiland of Shrimps. Her witty
interpretations of fashion trends are pure folly.

Visual artist Shini Park was born in Seoul, raised in Warsaw and is now based in London. A digital
storyteller, the Central Saint Martin’s graduate prefers spending
her time behind the camera to produce images that entice and
challenge the viewer. Creating video content for the likes of
Bottega Veneta and Louis Vuitton x Koons, there is an off-kilter
approach to Park’s creatives. With her utilitarian style, she’s
fashioned a world everyone wants a piece of.

Paris-born Freddie Harrel is a self-professed Londoner with an
effusive style code, describing herself as “a burrito” – a million
things wrapped into one. A fan of almost everything from
androgynous dressing to psychedelic pairings, Harrel mixes bold
prints with velvet trouser-suits and always tops it off with a
sparkler of a smile.