Where to Shop in Pietrasanta, Italy

A Comme des Garçons-stocked concept store, an atelier beloved for its exuberant designs and a small-town clothes shop providing big-name brands: this is where we’re heading for some serious souvenir shopping in Pietrasanta

One thing you'll notice in this Tuscan town: locals seriously know how to put a look together. Blend into the Lemaire-dressed crowd with a visit to three of our favourite addresses in town, from a sleek concept store to a larger-than-life atelier.


Atelier Paolo Milani

To the town’s most discerning style mavens, Paolo is a local hero and his workshop is a cave of wonders, draped in all manner of billowing cloths and painstakingly sourced fabrics, while his dresses are exuberant – like relics pulled from the costume cupboard of La Dolce Vita circa 1960.


Via G Garibaldi 11, 55045



Dadà is a glossy concept store that aims to broach the divide between fashion and contemporary art - not necessarily the sort of thing you expect to find in the diminutive seaside town of Forte dei Marmi, just alonng the coast from Pietrasanta. Brands like Comme des Garçons and Lemaire line the racks. We're calling it Tuscany's answer to Dover Street Market.


Viale Morin, 1/G, 55042 Forte dei Marmi,

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