Serena Guen, Founder and CEO
Firstly, a tote bag or basket - in the summer I use a Nannacay bag which also saves me some space in my suitcase. Everywhere I go I carry a Smythson notebook and pen for those moments of inspiration. AirPods and a good book are also vital; I just finished Bonjour Tristesse by Françoise Sagan which is one of the most beautifully written books I've ever come across - reading makes for a nice alternative to re-runs of Friends. When I'm travelling from a London airport, I also always go to the Crème de La Mer counter where they have a range of free facials they can give you; it's one of the best-kept airport secrets. Failing that, Charlotte Tilbury's Magic Cream is always in my carry on.