Your Weekend Wardrobe: Amsterdam, London, Seoul

Your Weekend Wardrobe: Amsterdam, London, Seoul

For a style-savvy weekend away you need versatile pieces that work from day to night. Before streamlining the contents of your suitcase, a basic background check on the cities you’re jetting off to is advisable. We’ve partnered with JOSEPH and summarised the sartorial scene of three of our favourite international cities and mapped out how to dress accordingly.

In partnership withJOSEPH



Step
away from the Mac in a Sac – packing light isn’t a carte
blanche for dressing like a hapless tourist on your city break.

For a style-savvy weekend away you need versatile pieces that
work from day to night. Flexible items that tick off all
eventualities are key to creating multiple outfits with the minimum
number of pieces. Before streamlining the contents of your
suitcase, a basic background check on the cities you’re jetting off
to is advisable.

We’ve partnered with JOSEPH and summarised the sartorial scene of three of
our favourite international cities and mapped out how to dress
accordingly…






Amsterdam, The Netherlands

Style code: modern and minimalist

For Amsterdam’s hyper-creative design, drinking and dining
scenes, meander away from the city’s canal-woven core. Laced by
atmospheric narrow lanes and tilting gabled buildings, the city is
definable by many terms. The laid-back, design-led, museum-dense,
cool-kid “Paris of the North” is now also the world’s denim mecca,
with a strong focus on developing more sustainable ways to produce
jeans. Spend the weekend strolling the nine streets, shopping local
at the farmers market, cycling in Vondelpark or basking in the sun
at Roest, Amsterdam’s city beach.





London, UK

Style code: nonchalant elegance

London is a Gemini in the truest sense. A high-octane,
sight-packed metropolis that congruently offers a broad spectrum of
charming (and craggy) boroughs, expansive patches of parkland and
creative opportunities. The weather is as changeable as the
surrounds, meaning packing can be something of an enigma. In
London, whether or not LFW is engrained in your iCal or a remote
titbit festered in the far corners of your mind, fashionability is
paramount. Start your day at an East London artisan bakery,
surrounded by locals in sliders, socks and top knots and end with
drink at the Laylow – Notting Hill’s latest members-only
offering.






Seoul, South Korea

Style code: undone tailoring

Fashion- and tech-forward Seoul is also deeply traditional. From
exploring historic Buddhist temples to marvelling at Zaha Hadid’s
DDP, the design stakes run high in the South Korean capital. A
haven for beauty junkies as much as it is a coven for contemporary
art lovers, Hongdae is a hip and lively neighbourhood with a
thriving art and indie music scene worth exploring. For the best
street style scouting head to Gangnam-gu, while Myeongdong is great
for boutiques and the Cheongdam-dong ward is home to some stellar
architecture and lusty shopping.

The Lowdown

As the Sixties drew to a close, Casablanca-born Joseph Ettedgui
imagined a revolution in the way we buy fashion and so created a
conceptual boutique to discover new ideas and new designers. JOSEPH
brought Kenzo and Castelbajac to the world’s attention, championed
Azzedine Alaïa and Yohji Yamamoto, chose Norman Foster to design a
store and was the first in London to sell Prada. Following that,
the JOSEPH in-house label was launched in 1972.

Today, the JOSEPH collection offers an essential framework of
luxury essentials – the Trouser, the Sweater, the Blouse and more,
are established as new and modern classics for women and men. The
codes of the brand are deconstructed, personalised and twisted, and
offer a new uniform way of dressing which is coveted globally.

Shop JOSEPH’s latest collections here.

Discover More
The Best Affordable Hotels in Amsterdam