An Insider Guide to Sydney with Aje

Co-founder and Creative Director of Australian fashion
label Aje, Edwina Forest, shares her ultimate guide to
exploring Sydney
like a local.

Bridging the gap between the city and the beach, Sydney-based
label, Aje, was founded in 2008 by designers and best pals Adrian
Norris and Edwina Forest. Designs draw from the dusty colours of
the Australian coast and urban spaces, incorporating handcrafted
elements – think: embroidery, weaving or painting – which reflect
the rugged beauty of the country’s natural landscapes.

The brand is committed to the sustainability of artisanal
techniques, so it’s no wonder that Creative Director and co-founder
Edwina Forest lists a weekend in Braidwood, a beautiful rural
artist community just beyond the city, as her ultimate weekend

The best day of the week to arrive in Sydney is…

A Friday, just in time for the weekend.

What’s the best way to explore the city?

In a Mercedes-Benz convertible – this way you can explore the
entire city with the wind in your hair and the sunshine on your

Where’s the best place to wake up?

The Old Clare Hotel is a special
favourite of mine. It evokes a beautiful sense of nostalgia with
its old-world charm.

What’s the city’s dress code?

I think Sydney owns the quintessential resort style – a melange
of easy everyday essentials mixed back with statement pieces for an
effortlessly cool look that can take you from the beach, to work,
back to the beach, then to dinner.

What key pieces do you always pack when travelling?

I always make sure to pack a longline blazer, an oversized smock
dress, a white man-style shirt, leather mini skirt and an array of
sunglasses, earrings and shoes.

How would you define your brand?

Aje is an Australian fashion house dedicated to raw beauty,
tough femininity and effortless cool.

Do your surroundings impact your design?

I’m very much influenced by my surroundings both natural and
otherwise. The vast Australian landscape with all its uniqueness
and wonder is an ever-present source of inspiration across all of
our collections.

Sydney’s coolest neighbourhoods worth exploring…

For me, it would be my local stomping ground of Elizabeth Bay
and Potts Point.

One misconception about Sydney is…

That it’s slow paced – and that kangaroos roam freely in the

The best beaches in the city…

Kutti Beach in Vaucluse is a personal favourite of mine, and
Camp Cove in Sydney Harbourside where there is also an adorable
little Israeli café for beachside nourishment.

Where should we head on a Saturday morning?

Fratelli Paradiso in Potts Point for an early
breakfast, followed by a stroll through the nearby Kings Cross
Farmers Market in Fitzroy Gardens.

Where can we do an early morning workout?

I love to start my days with some relaxing yoga and meditation
from my personal sanctuary at home or to take a stroll through the
beautiful harbourside Rushcutters Bay Park nearby. The beachfront
walk from Bondi to Bronte is also a must, followed by a dip in the
ocean pool at either end.

For Sunday brunch book a table at…

You really can’t go past Bills for brunch in any one of its three Sydney
locations; it’s a longstanding Sydney institution.

Where should we go for a low-key lunch?

Barbetta is the perfect low-key lunch spot, situated
in the heart of Paddington.

Other food spots we should try…

Sean’s Panaroma in North Bondi is a
personal favourite, closely followed by Ester in Chippendale and Alberto’s Lounge Paddington.

Where should we go for a big night out in Sydney?

The bar at Restaurant Hubert is the perfect
late-night spot.

Where should we head post-party?

Post-party you’ll find me at home with my love and friends,
enjoying a little nightcap.

Great day trips include…

A weekend drive to Palm Beach, with a long lunch stop at
Bert’s Bar & Brasserie for oysters and

One place only locals know about is…

Dear Sainte Éloise in Potts Point – a real local
hidden gem.

A great out-of-town option is…

A weekend away in Braidwood, a beautiful rural artist community.
My husband Felix Forest and I have a property here and it is the
perfect escape to spend some much needed grounding time nestled in

A book to read before we go?

Perfect Health by Deepak Chopra. Sydney is all about health and
fitness, so it’s important to look and feel the part before you

What one thing should we bring back as a souvenir?

An Akubra hat.

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City Guide: Sydney