All Hail the British High Street: London’s Independent Shops We Love

In our season finale of The Upgrade podcast we’re shining a light on the London independents that we love. From Hackney’s hippest lifestyle collective to a sourdough hero who is shaping his neighbourhood one loaf at a time, these are the London shop owners that help their communities thrive.

is our love letter to London.

In our season finale we’re spotlighting the London independent
brands and stores that we love.

We catch up with Paul Firmin, one half of the duo behind trendy
Earl of
. The seriously cool brand started on a Hackey market stall
and has grown into two stores – one in
and one in Coal Drops Yard – that regularly grace the
pages of design-driven mags. It’s also our go-to for succulents and

We’ll also be joined by Max Tobias, founder of Dusty Knuckle
. What started in a shipping container in Dalston, is now
a socially conscious bakery that supplies restaurants including
Ottolenghi and the Chiltern Firehouse. This summer, they launched a
“breadmobile” service which delivered loaves to locked down
Londoners.Alongside baking banging bread, they provide employment
opportunities to disadvantaged youths.

The two pioneering London
independents share with us their favourite neighbourhood haunts,
the antiques market we must visit and how shopping local is
changing the face of the British High Street.

We’ll be back with Season 2 soon.

Listen to episode 8 below.

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