African Beauty: Five Brands You Should Know

African beauty brands are making a mark on the industry by creating high-quality products that champion inclusivity, sustainability and skincare science. Backed by indigenous practices and making the most of natural ingredients, these are the ones we’re stashing in our make-up bags.

As our ideas about beauty change, so do our expectations of the products we choose to cram into our make-up bags. Rooted in sustainable, indigenous beauty practices and ancestral knowledge, many African beauty products not only offer a richness comparable to some of the world's leading brands, but also raw ingredients and high-performing natural skincare science. These are some of the brands you should know.


Having launched in 2017, Epara caught the attention of the global press, soon becoming known as the luxury brand that made beauty more inclusive. Created specifically to meet the skincare needs of women of colour, Epara uses a combination of ingredients such as plankton extract, marula oil and bamboo silk to tackle hyperpigmentation and promote healing and hydration. A cult favourite of British Vogue's Contributing Editor Funmi Fetto as well as model and philanthropist Noëlla Coursaris Musunka, Epara is celebrated for its gentle but effective ingredients.

African Botanics

Founded by LA-based South African couple, Craig and Julia Noik, African Botanics is an ode to their homeland and its rich cultural heritage. Determined to preserve Africa's biodiversity and support the local communities, its ingredients are sourced in South Africa's ecological regions and coupled with cutting-edge skincare technology that maximises the products' hydrating and anti-inflammatory properties. Harnessing the full potential of the African bush and desert plants, African Botanics is well known for its ability to boost the skin's moisture barrier and increase collagen production. If there's such a thing as the perfect skincare product, this may just be it.


Affectionately named after founder Zeze Oriaikhi-Sao's great grandmother, Malée is a fragrance and body-care brand that is inspired by nature and perfected by science. A careful blend of natural ingredients such as avocado and sunflower oil are coupled with some of Africa's most loved ingredients including cacao and shea butter. In each product, we enjoy part of the essence of Africa and learn a little of Zeze's passion for her African heritage.

Suki Suki Naturals

Born out of a desire to promote the unique properties of lesser-used African plants, Suki Suki Naturals celebrates Africa's unique biodiversity while sidestepping the use of potentially harmful or synthetic chemicals. There are no parabens, sulfates, mineral oils, petroleum or even animal testing for that matter. The brand is a great believer in nature's power to restore, repair and heal - each of its all-natural hair and skincare products rummage through Mother Nature's apothecary cabinet to create formulations that reduce hyperpigmentation, seal in moisture and protect against sun damage.

A Complexion Company

A relative newcomer to the African beauty and wellness scene, A Complexion Company is an eco-luxe wellness and clean-beauty solution created for the modern woman of colour. Having initially launched with a single product - the Organic African Wellness Superpowder - the brand leans on centuries of ancient-African medicine and ingredients that are believed to enhance physical, mental and spiritual wellness. Founder Nomshado Baca is driven by a love for her heritage, a passion for integrating traditional wellness practices into modern life and a commitment to preserving the beauty of the African landscape.

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African Beauty: Five Brands You Should Know