When When people say "Oxford", a picture of leather-bound books, green lawns and yes, the odd dreaming spire come to mind.

A land of punting, libraries, rowing, long dining tables, fabulous balls and students clad in robes, of Brideshead Revisited and Inspector Morse. (Strawberries and champagne, or murder - what choices!) A land of buildings that turn up in the Harry Potter films, of corners haunted by tales of C.S. Lewis, J.R.R. Tolkien and Lewis Carroll. The skyline is famed, the name itself established as a global brand and a byword for intellectual excellence. It's an institution that continues to fuel itself on this cluster of stories, traditions and images.