Hands up if you got your first outfit at Topshop? If so, you've got at least one thing in common with model and designer Georgia May Jagger, who counts a blue sequin top as her first purchase. Although "unflattering" is the first word that pops into her head when she remembers the glittery garment, returning to Topshop for the launch of her Volcom x Georgia May Jagger collection feels like coming home for the 25-year-old.
Meeting SUITCASE in red chinos and a vintage-style baseball shirt paired with towering black heels, the rockstar's daughter's outfit immediately reveals the idea behind the designs: they're wearable at any time of day. Inspired by old-school sportswear and her own comfort-led style, the practical day-to-night pieces - which include sheer black jackets, cord mini skirts, star-print rompers and army-style shirt jackets, as well as silk tracksuits, silver slip dresses and a baby blue fur coat as part of a premium line - add a feminine twist to the brand's signature Cali skater and surfer styles.
Having previously collaborated with fashion houses, Georgia describes her partnership with Volcom as one she feels most comfortable with - unsurprising given that it's the kind of clothing you'll spot her in, whether she's on the road, dashing to meetings or going out. We asked her to spill some of secrets about the city she was born and raised in, from where to find the best vintage dresses to the place to go for a "face workout".
What does London mean to you?
How has the city been a source of inspiration for your collection?
People really experiment with their style here - they buy stuff from Topshop and charity shops, mix it all together and make their own unique look. Kelly [the lead designer] and I are really into sporty streetwear but also love glamour. Volcom before was surfer girl and a bit boho, but seemed to cater more for boys than girls. But I wear so many boys' clothes that I decided I wanted to make the girls' clothing successful for everyone.
Where do you live in London and what are some of your favourite local spots?
I live in North London; I love Ottolenghi in Islington and Annie's vintage shop on Camden Passage - she's got really good taste and different items every time I go in. I didn't know about some of the shops there until recently because it's quite hidden, but the passage has been there for ages and feels like old London.
Where else do you shop?
Tell us a childhood memory of London.
I always remember going on school trips to museums; I'm obsessed with the Science Museum, the V&A and the Natural History Museum. I went to a party there recently, it was so weird to see it in the evening!
What are your favourite things to do?
I love walking by the canals near me. My boyfriend took me to an installation at Caledonian Road the other day, which was a little round bit of grass full of shards of mirrors. I like finding little things like that. That day there was a Paralympic woman giving motivational speeches, which was pretty amazing.
Where I grew up in Richmond you can go on walks by the river for ages, or rent a canoe. A friend of mine just bought a long boat and I really want to go across London in it, from my house to my mum's. They're quite slow, but I feel like it'd be a nice day out if it's not horrible weather. Also, I recently went to Ministry of Sound for the first time - their disco night was actually really fun! I don't usually go to clubs; I prefer a pub to casually hang out with friends.
Do you have a favourite pub?
Where is perfect for a date?
And for breakfast?
I'm not that into breakfast, but there's a place by me called Sunday that does amazing brunch. My favourite dish is courgette fritters with halloumi and poached egg.
Where do you go to switch off?
To the spa or my mum's house, where I sit by the fire with my cat.
The best place to treat yourself?
What do you miss about London when you're away?
My family and friends - London just feels like home. When I was living in New York, everything felt so tiny when I came back; we're all like Polly Pocket people.
Where's on your travel hit list?
I'd like to go to Laos. I went to Cambodia and Vietnam earlier this year, but I didn't have time to visit there. I just came back from Japan which was incredible, especially Kyoto and the hot springs in the surrounding mountains. Hakone is another place I loved; the rural places are so beautiful and photogenic.
And finally, what's in your SUITCASE?
I always pack one black and one blue pair of jeans, plus light dresses that I can wear day to night, and I always have my camera with me. I usually pack quite a lot of shoes; I like to have a lot of options and plenty of accessories and then I just plan an outfit around that.