Tailor-Made To Travel: Enter The Delicious World Of Glenmorangie Whisky

Tailor-Made To Travel: Enter The Delicious World Of Glenmorangie Whisky

Glenmorangie has taken up residence at Madrid Airport this spring, with a boldly creative immersive experience designed to inject joy into any journey

In partnership withMoët Hennessy Travel Retail Logo

your spring travel mood board doesn’t already feature a
mid-transit complimentary hand and face massage, tumbler of
something sunny and airmail-letter-blue Madrileño skies, you might
want to rethink it.

This month, in the Spanish capital’s Adolfo Suárez
Madrid-Barajas Airport, savvy travellers are dodging the tired
toddlers and duty-free crowds and making a beeline for a
pleasure-driven immersive experience conjured up by the creatives
at Moët Hennessy Travel Retail Europe. There, in a scene redolent
of one of Madrid’s high-octane rooftop bars, visitors are welcomed
to a barber shop set-up decked out in the whisky’s signature
orange. They are invited to sit down and unwind while reading the
Glenmorangie magazine, learning more about the
maison while soaking up an unexpected moment of tranquillity.

Glenmorangie Whisky pop-up, Madrid airport
Glenmorangie Whisky pop-up, Madrid airport

And it’s not just tastings up for grabs at the transportive
Madrid Airport activation. Ensconced in front of a mirror
embellished with the words “you are delicious and wonderful”,
visitors will also be offered a free face or hand massage more
evocative of a five-star spa than a busy travel hub, making for a
magical respite from any journey.

The playful tableau was inspired by a scene from a technicolour
film shot by legendary British fashion photographer Miles Aldridge,
who collaborated with Glenmorangie on the brand’s high-profile
“It’s Kind of Delicious and Wonderful” campaign. Five further
activations are to follow, bringing hot-air balloons to Istanbul
Airport and greenhouse experiences to Paris Charles de Gaulle,
London Heathrow, London Luton and Edinburgh airports.

Glenmorangie Whisky pop-up, Madrid airport
Glenmorangie Whisky

Helping people to find moments of pleasure amid their
often-frantic lives is the driving force behind all six of the
Glenmorangie-fuelled sensory playgrounds, which also serve to
celebrate the kind of indulgences large and small that we found
ourselves pining for when the pandemic put a halt to travel and
social plans.

Whether you’re hitting hip Madrileño watering holes such as La
Dichosa and De Vinos, heading to your local park for a picnic, or
simply sinking into the bath at the end of a hectic day,
Glenmorangie promises to make the moment special. Try it for
yourself this spring in the comfort of a barber’s chair in the
Madrid Airport pop-up, pausing to enjoy some TLC en route to your
gate, or anytime else you want to add a little extra happiness to
your day. Roll over, Aperol. Our new orange crush is ready for

Moët Hennessy Travel Retail Logo

The Lowdown

Fancy a tipple in the Spanish capital? Visit glenmorangie.com to find out more

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