Whether through its brightly coloured prints or by featuring friends or friends of friends as models, the brand focuses on embracing its African roots, engaging with the local community and representing a youthful, athletic and artistic Africa.
10 May, 2016
Founded by Yodit Eklund, a creative entrepreneur, Bantu Wax is a brand with a unique mission: to create African-made apparel for Africans. While Eklund was studying environmental economics and policy at UC Berkeley, she spent a lot of her off-time with local surf crowds and found a gap in the surfwear market for African-inspired designs.
Her instincts were right. Shortly after the launch of her line Bantu Wax, Barneys New York and Opening Ceremony picked up the collection. But unlike other brands of a similar nature, Eklund realised the irony of selling an African brand in the US, and decided to take Bantu Wax in a different direction. At this point, she redefined Bantu's mission, and shifted focus to expand its African market and stimulate the African economy.
In the past year, Bantu opened its flagship store in Dakar, Senegal and with overwhelming support from the community is quickly expanding throughout the continent. In its three shops (the other two are in Cape Town and Taghazout, Morocco) and online the brand sells both men's and women's beachwear, including wildly patterned swimsuits, graphic tees, custom-made surfboards, beach towels and beach bags. All of the merchandise is sustainable and fairly made.
Whether through its brightly coloured prints or by featuring friends or friends of friends as models, the brand focuses on embracing its African roots, engaging with the local community and representing a youthful, athletic and artistic Africa. The line is changing perspectives of the continent's fashion with their commitment to telling Africa's story by Africans.
Bantu Wax
Dakar, Senegal
Dakar, Senegal
Surfers, afro punks, urban nomads.
Africa has 26,000km of coastline with uncrowded epic waves and an incredible youth culture.
Distraction. So much is happening on the continent, things are moving at the speed of light, and staying focused on one thing can be really tough.
Barneys, like many others, has been an amazing retail partner in developing our brand internationally. That said, it was really important for me to pull back and focus on Africa and its youth who are the inspiration and the reason Bantu Wax even exists. I also wanted to be closer to the beach and surf more which wasn't conducive with running a wholesale business.
Black people swim.
Surf, music, art…. and the food (sorry that's four)
N'gor is famous for its right, but on the other side of the island there is an epic left.
Timbuktu, because it actually exists and it has an amazing music festival. Shashemene, Ethiopia. Taghazout, Morocco. Waves for days and some amazing couscous.
Saido Dicko, François-Xavier Gbré, Cheikh Ndiaye.
Our store in Taghazout just opened.