SUITCASE + Yubl: InBloom’s Perfect Day in East London

SUITCASE + Yubl: InBloom’s Perfect Day in East London

In partnership withYubl

girls of In Bloom have teamed up with SUITCASE for an
adventure with the new social messaging app Yubl.
The In Bloom girls are a collective made up photographers, mixed
media artists, event managers, PRs, DJs and writers. Born and bred
Londoners, they are known for their unique approach to their city
documenting colourful corners and interesting spaces for their
hundreds of thousands of followers. Last week we sent them to
Manchester to document the
city’s coolest spots but this week they are back on home turf.

Mahaneela Choudhury-Reid is the founder of the digital cultural
platform Cozy Mag. She also manages her friend, the photographer
and DJ Hannah Faith. The girls go to East London for it’s vibrant
and diverse community – here every wall, every corner and every
building has an energy and personality. From cute coffee shops to
their favourite concept store, the girls take us to some of their
favourite East London spots. Download Yubl on mobile to see their
city guide come to life.


Spend the morning exploring all the hidden corners of East
London. Start at Old Street Station and get lost, walk down streets
you wouldn’t normally, turn down alleyways that take your fancy and
look up. Take your camera and shoot everything which pops out –
flowers on the windowsill, a rooftop, a piece of street art and
make your own visual map.

Before Lunch

Check out the Good Hood concept store on Curtain Road, an
East London staple. Set over two floors with exhibition spaces,
installations and a basement café, a visit here is an experience in
itself. The shop is expertly curated selling womenswear, menswear,
lifestyle products and cosmetics with over 200 of the coolest
luxury and contemporary brands from London and abroad. The shop is
effortlessly cool and we love it.


Head to Cream a daytime canteen serving
breakfast and lunch with some of the best coffee and fresh juices
around. We’re obsessed with the space, which is minimal in design
with scattered wooden tables, bright green plants, and filled with
natural light. Their menu changes constantly based on what’s market
fresh but we love their soups and salads (and French toast at any
time of the day). Pair it with an almond milk latté and you’re good
to go.

Afternoon Activity

Visit Pure Evil Gallery. There’s so much amazing
street art in East London – you just have to look up. But we also
love this gallery owned by the renowned graffiti artist known as
Pure Evil. It’s a great place to see his work with other street
artists from around the world. It’s also great if it’s
raining…which we know happens a lot in old Blighty.


Eat at Andina by chef Martin Morales. If you’ve heard
of Lima and Ceviche, the famous Peruvian restaurants in London,
Andina is the cheaper option but equally delicious. We love the
ceviche – raw fish marinated with citrus juice and spiced with
chilli – and the pisco sour cocktail. It has a cosy atmosphere,
making it the best place for dinner with friends.

Third Culture Deli, Broadway Market, London

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