Electric

Electric
with creativity, its territory marked by nuanced street
art and its storied pavements bristling with indie businesses,
restaurants and bars, Shoreditch has a proud history of welcoming
incomers and celebrating what they bring to the community. From the
arrival of French Huguenot silk weavers in the 17th century and the
influx of furniture and textile makers that followed, to today’s
lo-fi bistros, social enterprises and live-music venues,
inclusivity here is king.

“Shoreditch shares an energy with the Lower West Side of
Manhattan, and with Shinjuku in Tokyo, or Södermalm in Sweden,”
says Wesley Hartwell, fashion lecturer at the University of East
London. “It doesn’t just accept what is seen as the ‘fringe’; it
actively encourages and nurtures that.”

Sherbet pink interiors around the bar at One Hundred
Shoreditch.

Distilling this spirit of inclusivity – with equal part brains
and brawn – is Lore Group’s new 258-key One Hundred Shoreditch,
which has moved into the heart-of-the-action Shoreditch High Street
address formerly occupied by Ace Hotel.

“Good hotels are cornerstones in a neighbourhood,” says Jacu
Strauss, the group’s creative director. “We chose to keep what we
thought was beautiful in the building and add to it in order to
elevate the overall experience.”

Oriel windows on the hotel’s facade are one such addition,
creating a glossy, honeycomb-esque architectural profile and
allowing guests to watch the sunset from a unique vantage point in
their room, overlooking the giant illuminated billboards,
skyscrapers, double deckers, trains, and all of life being lived on
the street below.

The dining room bar at seafood restaurant Goddard &
Gibbs.

The communal areas – populated by an international crowd of
digital nomads and local cool kids – are characterised by a neutral
palette and covetable furnishings in shades of whisky, honey and
cinnamon. Rooms and suites, meanwhile, offer a delightfully
soothing counterpoint to the high-octane outdoors: think white
upholstery, soft berber carpets (more often found in a high-end
apartment than in a hotel) and oversized beds with linens that
would impress even those Huguenot weavers. Bathrooms – magnificent
in their monochrome simplicity – come stocked with a range of
great-smelling products by D.S. & Durga – and, refreshingly,
not a single-use plastic in sight.

And while the Tony’s Chocolonely in the minibar looks tempting,
when hunger strikes, guests have at their fingertips six
restaurants and bars, including the flagship, ethically sourced
seafood specialists Goddard & Gibbs.

At the restaurant’s helm is head chef Tom Moore, whose formative
years on Mersea Island, Essex – spent crabbing with his brothers,
watching his dad windsurf and eating cockles with vinegar – have
informed a seaside town-inspired menu awash with sunny flavours.
Then, in the basement, you’ll find Seed Library, a decadent
cocktail den from world-renowned bartender Mr Lyan, where drinks
are infused with a treasure trove of heritage ingredients.

Design details in the bedrooms and suites at One Hundred
Shoreditch.

Want more? There’s also the rooftop bar – all panoramic views
across the ‘hood – wine bar, lobby bar and light-flooded coffee
shop. Pop in for one more perfect coffee, made with beans from East
End-based Ozone Coffee roasters, before heading out for a
Shoreditch adventure of your own design.

Be it a stroll around a museum, Columbia Road Flower Market,
getting that tattoo you’ve been talking about, a big night out at
drag bingo or adult ball-pit cocktail bar Ballie Ballerson, rest
assured – you won’t be bored.

Discover more at onehundredshoreditch.com

One Hundred Shoreditch’s 48-Hour Guide to the
Neighbourhood

Eat

Drink

Do

Shop