Six Scandi Fashion Instagrammers You Need to Follow
Oozing insouciant cool, no one nails minimalism and trailblazing trend-sourcing quite like Scandi influencers. From Sweden to Norway to Denmark, we've scoured Instagram to bring you the style-conscious socialites worth following.
31 October, 2017
There are fashion editors, bloggers and stylists, and then there are the Scandi ones. Oozing insouciant cool, no one nails minimalism and trailblazing trend-sourcing quite like them. Our obsession with our Nordic counterparts shows no sign of abating; these are the Scandi style queens to follow now.
Pernille Teisbaek was recently spotted sporting an oversized men's blazer - we're talking the kind with shoulder pads big enough to make her disappear. While some may consider it slightly ridiculous, the fashion poster girl looked as stylish as ever, and women from New York to Paris flocked straight to the nearest men's department to pick up their own. So goes the story of Teisbaek turning any item of clothing into an "it" piece - and oversized blazers are now the coat of the season. Thanks to the Copenhagen-based creative director's recently published book, Dress Scandinavian, plenty more inspiration awaits in the form of standout footwear and long jumpers paired with flowing midi skirts. Have we mentioned that her flat is pure hygge goals too?
For your daily dose of Scandi style, look no further than Denmark's Costume Magazine. Wondering how to pull off a mustard corduroy or baby-blue suit? Not sure how to combine grass green and bright orange without looking like a walking carrot? Jeanette Madsen, the magazine's fashion editor, has the answers. Always effortlessly chic, Madsen's look is all about statements: statement earrings, statement dress over statement trousers, statement shoes - a style that inspires over 60k followers to go a little OTT with their everyday wear. Don't forget to follow her best friend and Costume fashion director Thora Valdimars, too. She'll show you how to wear an oversized vintage-style Gucci jumper with silk trousers and even have you considering furry bumbags.
Trine Kjaer's channels a laid-back look. Casually combining snake patterns with polka dots, hoodies with sequins and leopard print with check, the blogger and stylist always manages to retain a signature girl-next-door charm. Writing Denmark's biggest fashion blog since 2008 - before Instagram influencers were even a thing - the stylist has been an ambassador for local brands such as Ganni and Acne Studios, as well as founding her own skin and hair-care lines. In need of interior inspiration? The oak flooring, high-ceilings and eclectic furniture in her Copenhagen apartment have got you covered.
Want to feel sporty in heels? Then do it like Danish stylist Emili Sindlev and go all out with straps and white socks, paired with comfy culottes. Her account is the go-to place for fruit- and flower-patterned dresses and skirts, sequinned trousers, head-to-toe stripes and funky jumpsuits - name any colour, material or print, and you'll find it here. Looking at Sindlev we can't help but wonder how we ever limited our attention to Scandi minimalism.
Oslo-based Annabel Rosendahl is head buyer at Norway's largest high-end retail fashion company Høyer. With the responsibility of over 150 brands, - including Chloé, Stella McCartney, Saint Laurent, Isabel Marant - she frequently travels the world to check out international street styles and stay one step ahead of the fashion game. Luckily, she takes us with her via her Instagram, which gives plenty of insight into her colourful wardrobe featuring everything from cat-eye shades to velvet suits.
Few of us are blessed with that characteristically Nordic ice-blond hair that adds a cool hint to any outfit (such as this dreamy combination of navy and pastel blue), so instead we turn to Oslo-based writer and stylist Tine Andrea for cold-palette outfit inspiration. On her blog, The Fashion Eaters, she insists that people copy one another's style, believing that fashion is all about inspiration and replication. If you're looking to spruce up a white shirt, do it the Andrea way: pick the oversized one, leave it unbuttoned beneath your chest and only tuck in one side into your check trousers. Not for you? Then Andrea knows how to wear two blazers at once, as well as why you should invest in a canary-yellow fur collar.