Six Scandi Fashion Instagrammers You Need to Follow

Six Scandi Fashion Instagrammers You Need to Follow

Oozing insouciant cool, no one nails minimalism and trailblazing trend-sourcing quite like Scandi influencers. From Sweden to Norway to Denmark, we’ve scoured Instagram to bring you the style-conscious socialites worth following.

are fashion editors, bloggers and stylists, and then there
are the Scandi ones. Oozing insouciant cool, no one nails
minimalism and trailblazing trend-sourcing quite like them. Our
obsession with our Nordic counterparts shows no sign of abating;
these are the Scandi style queens to follow now.

Pernille Teisbaek was recently spotted sporting an oversized
men’s blazer – we’re talking the kind with shoulder pads big enough
to make her disappear. While some may consider it slightly
ridiculous, the fashion poster girl looked as stylish as ever,
and women from New York to Paris
flocked straight to the nearest men’s department to pick up their
own. So goes the story of Teisbaek turning any item of clothing
into an “it” piece – and oversized blazers are now the coat of the
season. Thanks to the Copenhagen-based creative director’s recently
published book, Dress Scandinavian, plenty more inspiration awaits
in the form of standout footwear and long jumpers paired with
flowing midi skirts. Have we mentioned that her flat is pure
hygge goals too?

For your daily dose of Scandi style, look no further than
Denmark’s Costume Magazine. Wondering how to pull off a
mustard corduroy or baby-blue suit? Not sure how to combine grass
green and bright orange without looking like a walking carrot?
Jeanette Madsen, the magazine’s fashion editor, has the answers.
Always effortlessly chic, Madsen’s look is all about statements:
statement earrings, statement dress over statement trousers,
statement shoes – a style that inspires over 60k followers to go a
little OTT with their everyday wear. Don’t forget to follow her
best friend and Costume fashion director Thora Valdimars, too. She’ll show you how to wear an
oversized vintage-style Gucci jumper with silk trousers and even
have you considering furry bumbags.

Trine Kjaer’s channels a laid-back look. Casually combining
snake patterns with polka dots, hoodies with sequins and leopard
print with check, the blogger and stylist always manages to retain
a signature girl-next-door charm. Writing Denmark‘s biggest fashion blog since 2008 –
before Instagram influencers were even a thing – the stylist has
been an ambassador for local brands such as Ganni and Acne Studios,
as well as founding her own skin and hair-care lines. In need of
interior inspiration? The oak flooring, high-ceilings and eclectic
furniture in her Copenhagen apartment have got you covered.

Want to feel sporty in heels? Then do it like Danish stylist
Emili Sindlev and go all out with straps and white socks, paired
with comfy culottes. Her account is the go-to place for fruit- and
flower-patterned dresses and skirts, sequinned trousers,
head-to-toe stripes and funky jumpsuits – name any colour, material
or print, and you’ll find it here. Looking at Sindlev we can’t help
but wonder how we ever limited our attention to Scandi minimalism.

Oslo-based Annabel Rosendahl is head buyer at
Norway’s largest high-end retail fashion company Høyer. With the
responsibility of over 150 brands, – including Chloé, Stella
McCartney, Saint Laurent, Isabel Marant – she frequently travels
the world to check out international street styles and stay one
step ahead of the fashion game. Luckily, she takes us with her via
her Instagram, which gives plenty of insight into her colourful
wardrobe featuring everything from cat-eye shades to velvet

Few of us are blessed with that characteristically Nordic
ice-blond hair that adds a cool hint to any outfit (such as this
dreamy combination of navy and pastel blue), so instead we turn to
Oslo-based writer and stylist Tine Andrea for cold-palette outfit
inspiration. On her blog, The Fashion
, she insists that people copy one another’s style,
believing that fashion is all about inspiration and replication. If
you’re looking to spruce up a white shirt, do it the Andrea way:
pick the oversized one, leave it unbuttoned beneath your chest and
only tuck in one side into your check trousers. Not for you? Then
Andrea knows how to wear two blazers at once, as well as why you
should invest in a canary-yellow fur collar.

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